Lead Growth Marketing Specialist
2 weeks ago
Peach, Inc. is in search of a skilled and innovative Senior Marketing Growth Strategist to enhance our premier loan management and servicing platform's reach to our target audience.
As the Senior Marketing Growth Strategist, you will demonstrate a proven history of developing and refining effective growth initiatives, alongside a solid understanding of contemporary growth methodologies.
Your focus will be on crafting and implementing strategies that consistently attract and retain high-value clients. You will collaborate with a dedicated team of cross-functional partners and report directly to our VP of Marketing.Key Responsibilities:
• Formulate and manage a holistic growth strategy aimed at delivering measurable revenue results
• Design and implement demand generation tactics to boost qualified leads
• Oversee critical components of our website, email outreach, SEO, content marketing, social media, and advertising campaigns
• Manage essential elements of our marketing technology ecosystem
• Work in conjunction with cross-departmental teams to synchronize marketing activities with Sales, Product Management, Product Marketing, and Customer Experience.
• Handle growth analytics and reporting
• Supervise, evaluate, and optimize paid marketing expenditures
• Additionally, you may be required to temporarily oversee other vital marketing functions during a colleague's absence.
Qualifications:
• A data-oriented and analytical approach, making decisions based on metrics and analytics tools.
• A blend of humility, creativity, and thoughtfulness in developing and testing strategies tailored to Peach's specific objectives.
• Comprehensive knowledge of search engine optimization, applying best practices to improve organic reach and visibility.
• Over 6 years of experience in growth marketing, with a preference for SaaS backgrounds.
• Proven experience in creating and executing multi-channel go-to-market strategies.
• Familiarity with marketing automation and other pertinent software tools.
• Extensive understanding of current growth marketing trends and best practices.
• Exceptional communication and interpersonal abilities.
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