Lead Growth Marketing Specialist

2 weeks ago


Oakland, California, United States Peach, inc. Full time


Peach, Inc. is in search of a skilled and innovative Senior Marketing Growth Strategist to enhance our premier loan management and servicing platform's reach to our target audience.

In this role, you will leverage our existing momentum to create a sustainable growth cycle that propels our success.

As the Senior Marketing Growth Strategist, you will demonstrate a proven history of developing and refining effective growth initiatives, alongside a solid understanding of contemporary growth methodologies.

Your focus will be on crafting and implementing strategies that consistently attract and retain high-value clients. You will collaborate with a dedicated team of cross-functional partners and report directly to our VP of Marketing.

Key Responsibilities:
• Formulate and manage a holistic growth strategy aimed at delivering measurable revenue results
• Design and implement demand generation tactics to boost qualified leads
• Oversee critical components of our website, email outreach, SEO, content marketing, social media, and advertising campaigns
• Manage essential elements of our marketing technology ecosystem
• Work in conjunction with cross-departmental teams to synchronize marketing activities with Sales, Product Management, Product Marketing, and Customer Experience.
• Handle growth analytics and reporting
• Supervise, evaluate, and optimize paid marketing expenditures
• Additionally, you may be required to temporarily oversee other vital marketing functions during a colleague's absence.

Qualifications:
• A data-oriented and analytical approach, making decisions based on metrics and analytics tools.
• A blend of humility, creativity, and thoughtfulness in developing and testing strategies tailored to Peach's specific objectives.
• Comprehensive knowledge of search engine optimization, applying best practices to improve organic reach and visibility.
• Over 6 years of experience in growth marketing, with a preference for SaaS backgrounds.
• Proven experience in creating and executing multi-channel go-to-market strategies.
• Familiarity with marketing automation and other pertinent software tools.
• Extensive understanding of current growth marketing trends and best practices.
• Exceptional communication and interpersonal abilities.

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