Senior Vice President, Audience Strategy

2 weeks ago


New York County New York, United States Zenith Full time
Position Overview:


The Senior Vice President of Audience Strategy is tasked with spearheading the audience platform for a significant client within the Power of One framework. This role involves leveraging audience data and overseeing technological platforms to enhance marketing decision-making.

This proactive and detail-oriented leader will manage processes related to audience strategy while collaborating with various teams to shape media strategies and achieve client goals.

The role is crucial in fostering collaboration across agency teams and optimizing both existing audience data and new data sources to enhance audience platforms.


Collaboration with the data and platform solutions team is essential; this specialized group within the agency serves as experts in digital data and advertising technology.

This includes working closely with the media team and internal units responsible for DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.


Key Responsibilities:
  • Oversee audience design and activation processes
  • Develop audience-driven media strategies, insights, and experiences in collaboration with internal teams
  • Implement audience data to influence campaign strategies across a diverse client portfolio
  • Direct data science workflows and strategies for cohesive audience strategy and execution
  • Lead audience deployments and workflows across channel partners and internal marketing, analytics, and media planning teams for effective activation
  • Manage the audience-building process, data sharing with partners, and delivery of audience-based performance metrics
  • Collaborate with media, strategy, and investment teams to position the audience platform as a vital tool for informed planning
  • Serve as an internal resource to showcase agency expertise in audience strategies and data science methodologies
  • Support and/or oversee the creation of audience team deliverables (timelines, POVs, RFPs, presentations, etc.)
  • Stay informed about current media trends, privacy regulations, and the Adtech/Martech landscape
  • Exhibit strong analytical and storytelling abilities to foster alignment and drive action


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