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Senior Vice President, Client Strategy and Planning
2 months ago
Position Overview
Reporting directly to the EVP, Managing Director, the Senior Vice President of Client Strategy and Planning plays a pivotal role in shaping the future landscape of communications for our brands, partner agencies, and the broader agency team.
This position demands a blend of insightfulness, confidence, eloquence, and the ability to substantiate insights with robust evidence. You will be responsible for crafting transformative media strategies that provide a competitive edge for both existing and potential clients, steering our business objectives, insight generation, cultural narratives, media briefs, innovative media solutions, award-winning concepts, strategic perspectives, and market activation initiatives.
Key Responsibilities
- Develop a compelling strategic narrative that reframes client challenges into strategic media opportunities, fostering a competitive advantage.
- Exhibit a deep understanding of the media landscape to enhance how media can engage audiences in meaningful ways.
- Identify the strategic role media can play in overcoming obstacles along the customer journey, ensuring teams apply strategic media principles in planning and execution.
- Advise on how brands should adapt and engage in various cultural contexts to maximize consumer value.
- Lead and contribute to the strategic elements of new business proposals.
- Collaborate with senior management, agency partners, and colleagues to drive agency success.
- Oversee a substantial team of media planners dedicated to a key account.
- Embrace a culture of 'extreme collaboration' to ensure insights are effectively implemented across multiple agencies and enhance value in research initiatives.
- Stay attuned to business and client concerns to proactively address issues.
- Represent the client's perspective during work reviews, using this viewpoint to provide constructive feedback and present to clients, always prioritizing the best outcomes for the client's business.
- Deliver timely management updates and seek feedback and guidance.
- Demonstrate storytelling capabilities that challenge conventional client perspectives on their business.
- Adapt communication styles to suit diverse audiences, ranging from creative teams to senior executives.
- Inspire desired actions through clear and effective information delivery.
- Promote open and ongoing internal communication.