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Senior Vice President of Local Tactical Strategy

2 months ago


New York County New York, United States PMX Full time

Job Overview
The Senior Vice President of Local Tactical Strategy will be responsible for leading the development and implementation of local media tactical plans for designated clients. This role requires leveraging extensive experience and expertise to foster innovative solutions that meet the needs of clients, agencies, and teams while guiding the outputs and growth of the team.

Reporting Structure
This position reports directly to the Senior Vice President of Local Investment.

Work Environment
This is a hybrid position, necessitating three days of in-office presence each week.

Key Responsibilities
1. Cultivate robust client relationships, acting as a vital local strategic and business ally.
2. Acquire a comprehensive and evolving understanding of clients' business goals, challenges, threats, and opportunities, including awareness of emerging competitive dynamics.
3. Develop insights into clients' customers' preferences, needs, and behaviors throughout the entire customer journey (awareness > trial > retention).
4. Direct the tactical strategy concerning clients' omni-channel marketing initiatives.
5. Supervise the formulation of local media tactical plans and associated budgets.
6. Present strategic recommendations to account services and clients.
7. Collaborate effectively with internal stakeholders to identify revenue-generating opportunities.
8. Partner with external entities to introduce innovative and pioneering local solutions for assigned clients.
9. Create points of view for clients regarding critical business issues and trends in the local market.
10. Lead internal brainstorming sessions and client workshops.
11. Participate in new business development pitches.
12. Assist the Associate Director in mentoring junior team members.
13. Provide performance feedback to team members and make staffing recommendations to management.
14. Serve as a resource for resolving complex challenges.
15. Undertake additional duties as assigned by management as necessary.
16. Promote multiculturalism and diversity inclusion throughout tactical planning.