Web Experimentation Specialist

1 week ago


Hartford, Connecticut, United States Aquent Full time

Aquent is seeking a talented Web Experimentation Specialist to enhance the digital marketing efforts of a prominent insurance client. This role will focus on facilitating the transition of public websites to the Optimizely Digital Experience Platform while integrating advanced digital marketing strategies such as experimentation and personalization.

Key Responsibilities:

  • Design and implement A/B tests, multivariate tests, and various web experiments aimed at improving user experience and increasing conversion rates.
  • Utilize statistical methods to analyze test outcomes, providing actionable insights and recommendations.
  • Collaborate effectively with product managers, designers, developers, and other stakeholders to formulate and execute testing strategies.
  • Monitor and report on key performance indicators (KPIs) to assess the effectiveness of web experiments.
  • Assist in user acceptance testing and quality assurance for web pages being developed in a new content management system as part of the website migration initiative.

Qualifications:

  • Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related discipline.
  • A minimum of 3 years of experience in web experimentation, A/B testing, or a similar role.
  • Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and experimentation platforms (e.g., Optimizely, VWO, Google Optimize).
  • Strong analytical abilities to interpret complex data and derive actionable insights.
  • Excellent communication and presentation skills.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Strong project management skills with the capability to prioritize and manage multiple tasks effectively.
  • Current knowledge of industry trends and best practices in web experimentation and optimization.

The compensation range for this position is $25.79 to $28.65 per hour, influenced by factors such as education, relevant work experience, certifications, and location.

About Aquent Talent:

Aquent Talent connects top professionals in marketing, creative, and design with leading global brands.

Eligible talent enjoy exceptional benefits, including subsidized health, vision, and dental plans, paid sick leave, and retirement plans with matching contributions. Additionally, we provide free online training through Aquent Gymnasium.

Aquent is committed to equal opportunity employment. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We strive to create an inclusive environment where diverse backgrounds, experiences, and perspectives are valued, allowing everyone to contribute, grow their careers, and thrive.



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