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Product Marketing Manager

2 months ago

Hartford, United States Voya Financial Full time

Get to Know the Opportunity Do you enjoy learning about and marketing investments? Voya Investment Management offers differentiated solutions across fixed income, equity and multi-asset platforms, including alternatives. Become a member of the Voya IM Product Marketing team, where we closely partner with investment teams and distribution channels to develop and deliver compelling, differentiated and timely investment content. As a Senior Product Marketing Manager, you will help to develop and execute marketing plans that differentiate the firm’s institutional and intermediary market solutions. This is a growing function that provides the individual an opportunity to collaborate across marketing and investment professionals. This position will report to the Head of Product & Alternatives Marketing and will be a member of Voya IM’s Product Marketing team within the larger Marketing organization. The Contributions You'll Make Work closely with product, sales, and investment teams to devise and implement go-to-market strategies that enhance product growth and are aligned with both external market needs and internal business goals. Maintain product knowledge of the philosophy and process of each strategy supported – including detailed understanding of the portfolio’s current investment themes, holdings, risk attributes, positioning of the portfolio, near-term outlook for the strategy and performance attribution in order to develop clear, consistent and pertinent collateral. Ensure content for relevant strategies is consistent with core product and audience messaging; Work with investment teams to develop new product narratives and content for sales collateral that will be used across multiple sales channels from pension plans and their consultants to internal wholesalers and their external investment advisors. Messaging and content creation is executed across media types; includes written content (presentations, sales ideas, competitive analysis, brochures) and digital (web, social, video, event). Collaborate with Marketing Operations to ensure handoff of new materials to be implemented for regular updating and governance across relevant content management systems such as Seismic and Salesforce. Responsible for ongoing Oversight, Accuracy and Quality Control of the production of product materials; including pitchbooks, product profiles, fact sheets and relevant web content. Develop and execute integrated marketing strategy and campaign for new Product Launches; ensure delivery of collateral and execution for each phase of fund launch across distribution and marketing partners. Ideate and collaborate with investment teams and marketing partners on Sales Ideas/Insights/Thought Leadership pipeline. Analyze Channel needs, monitor market trends, and assess competitive product activity. Liaise regularly with Product teams, Client Portfolio Managers, Compliance and other departments to deliver and maintain marketing content and address urgent needs. Preferred Knowledge and Experience 5+ years in asset management; Demonstrated success in a product specialist, marketing or content role. Strong knowledge of investment concepts and regulatory environment. Intellectual curiosity about global investment markets and the economy. Creative thinker able to turn concepts into compelling messaging for various audiences. Data-driven with a strong understanding of marketing technology and digital platforms. Excels at communication in writing and speaking across mediums. Builds relationships through effective collaboration and proven project management. Strategic thinker, creative in approach with ability to tactically execute. Strong attention to detail and demonstrated ability to meet deadlines. Thrives in our evolving environment, is highly organized and juggles multiple priorities. Sense of Humor…takes our business seriously and holds oneself accountable to get the job done. #J-18808-Ljbffr