Digital Marketing Specialist

4 weeks ago


Hartford, United States IT Solutions Inc Full time
Job DescriptionJob DescriptionThe Digital Marketing Consultant Web Strategy and Experimentation will be responsible for assisting with the migration of public websites over to the Optimizely Digital Experience Platform and the adoption of advanced digital marketing capabilities such as experimentation and personalization. This includes designing, implementing, and analyzing web experiments, recommending personalization opportunities and assisting with the user acceptance testing process to optimize user experience and drive business growth on Travelers public facing web properties . This role requires a deep understanding of personalization, A/B testing, multivariate testing, and other experimentation methodologies. The ideal candidate will have a deep analytical skills, excellent attention to detail, strong communication skills, and the ability to work collaboratively with cross-functional teams.
Key Responsibilities:
Design and execute A/B tests, multivariate tests, and other web experiments to optimize user experience and conversion rates.
Analyze test results using statistical methods to derive actionable insights and recommendations.
Collaborate with product managers, designers, developers, and other stakeholders to develop and implement testing strategies.
Monitor and report on key performance indicators (KPIs) to track the impact of web experiments.
This roll will also assist with the user acceptance testing/QA for web pages being re-built in a new content management system as part of our website migration project
Qualifications:
Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field.
3+ years of experience in web experimentation, A/B testing, or a related role.
Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and experimentation platforms (e.g., Optimizely, VWO, Google Optimize).
Strong analytical skills with the ability to interpret complex data and generate actionable insights.
Excellent communication and presentation skills.
Ability to work independently and as part of a team in a fast-paced environment.
Strong project management skills with the ability to prioritize and manage multiple tasks.
Up-to-date with industry trends and best practices in web experimentation and optimization.

  • Hartford, United States C-4 Analytics, LLC Full time

    Automotive Digital Marketing Sales Consultant: REMOTE – C-4 AnalyticsC-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every...


  • Hartford, United States Aquent Full time

    Aquent's leading insurance client is looking to add a Web Experimentation Strategist to their team. This talent will be responsible for assisting with the migration of public websites over to the Optimizely Digital Experience Platform and the adoption of advanced digital marketing capabilities such as experimentation and personalization. This includes...


  • Hartford, United States Aquent Full time

    Aquent's leading insurance client is looking to add a Web Experimentation Strategist to their team. This talent will be responsible for assisting with the migration of public websites over to the Optimizely Digital Experience Platform and the adoption of advanced digital marketing capabilities such as experimentation and personalization. This includes...

  • IT Specialist

    2 days ago


    Hartford, Connecticut, United States ACL Digital Full time

    Job DescriptionJob Title: Software Developer/IT SpecialistJob Summary:We are seeking a highly skilled Software Developer/IT Specialist to join our team at ACL Digital. The successful candidate will be responsible for migrating our existing database to a more efficient platform, developing a dynamic dashboard to track contracts and amendments, and creating a...


  • Hartford, Connecticut, United States Dahl Consulting Full time

    Job OverviewDahl Consulting is collaborating with a prominent player in the insurance sector. We specialize in connecting talented individuals with exceptional local job opportunities. Currently, we are seeking a Web Strategy and Experimentation Marketing Specialist for a contract role. Below are the details of the position.Contract Duration: 6...


  • Hartford, United States Dahl Consulting Full time

    Dahl Consulting is currently partnering with a leader in the insurance industry. We work one-on-one with great candidates to help connect them with local employment opportunities. This company is hiring a Digital Marketing Consultant – Web Strategy and Experimentation for a contract position! Interested? Get more details below.Contract Duration: 6...


  • Hartford, Connecticut, United States Be Brilliant Marketing Group Inc Full time

    Job OverviewBe Brilliant Marketing Group Inc. is a premier marketing and event management firm recognized for our creative strategies and engaging approach to brand storytelling. We excel in crafting memorable events that connect with audiences and enhance our clients' brand presence. We invite you to join our dedicated team and contribute to the creation of...


  • Hartford, United States Dahl Consulting Full time

    Job DescriptionJob DescriptionDahl Consulting is currently partnering with a leader in the insurance industry. We work one-on-one with great candidates to help connect them with local employment opportunities. This company is hiring a Digital Marketing Consultant – Web Strategy and Experimentation for a contract position! Interested? Get more details...

  • Okta Specialist

    1 week ago


    Hartford, United States Infosys Limited Digital Full time

    Job details Country USA State / Region / Province Connecticut, Maryland Work Location Hartford, CT, Rockville, MD Domain Delivery Interest Group Infosys Public Services, Inc Skills Technology|Access Management|Access Management - ALL, Technology|HTML,CSS,Javascript,Jquery,PHP,Drupal|express.js, Technology|Identity Management|IAM Architecture Consultancy,...


  • Hartford, Connecticut, United States Oak View Group Full time

    About the RoleWe are seeking a highly skilled Digital Media Marketing Coordinator to join our team at Oak View Group. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to promote our live events and venues.Key ResponsibilitiesDevelop and execute marketing campaigns to promote our events and...


  • Hartford, Connecticut, United States Ascensus Full time

    Section 1: Position SummaryThe Content Specialist in the Ascensus in-house agency will be responsible for content development, execution, and oversight of marketing campaigns and initiatives. Through consultation, creativity, and a focus on the user experience, this individual will be responsible for collaborating with stakeholders to implement effective...


  • Hartford, United States Infosys Limited Digital Full time

    Job details Country USA State / Region / Province Connecticut, Maryland Work Location Hartford, CT, Rockville, MD Domain Delivery Interest Group Infosys Public Services, Inc Skills Technology|Business Intelligence - Reporting|Microstrategy, Technology|ETL & Data Quality|Microsoft SSIS Company IPS USA Requisition ID 121678BR Job description Infosys Public...


  • Hartford, United States Infosys Limited Digital Full time

    Job details Country USA State / Region / Province Connecticut, Maryland Work Location Hartford, CT, Rockville, MD Domain Delivery Interest Group Infosys Public Services, Inc Skills Technology|Cloud Integration|Mulesoft, Technology|Java|J2EE, Technology|Magento Rest Webservices|REST, Soap, Webservices, Technology|Microsoft Technologies|SOA Architecture...


  • Hartford, United States Ascensus Full time

    Section 1: Position SummaryThe Content Specialist in the Ascensus in-house agency will be responsible for content development, execution, and oversight of marketing campaigns and initiatives. Through consultation, creativity, and a focus on the user experience, this individual will be responsible for collaborating with stakeholders to implement effective...


  • Hartford, United States Massachusetts Nonprofit Network Inc Full time

    As a member of the marketing and communications team, your focus will be the implementation and tracking of marketing efforts, with a particular eye toward digital initiatives. Our ideal teammate will have experience with digital marketing technologies, strong technical, analytical, and project management skills, and an interest in using their talents in...

  • Software Developer

    2 days ago


    Hartford, Connecticut, United States ACL Digital Full time

    Job DescriptionJob Title: Software Developer/IT SpecialistJob Summary:We are seeking a highly skilled Software Developer/IT Specialist to join our team at ACL Digital. The successful candidate will be responsible for migrating our existing database to a more efficient platform, developing a dynamic dashboard to track contracts and amendments, and creating a...


  • Hartford, Connecticut, United States Dahl Consulting Full time

    Dahl Consulting is collaborating with a prominent organization in the insurance sector. We focus on connecting exceptional candidates with local job opportunities. This organization is seeking a Digital Marketing Consultant – Web Strategy and Experimentation for a contract role. Below are the details.Contract Duration: 6 monthsWorksite Location: Hartford,...


  • Hartford, United States Voya Financial Full time

    Get to Know the Opportunity Do you enjoy learning about and marketing investments? Voya Investment Management offers differentiated solutions across fixed income, equity and multi-asset platforms, including alternatives. Become a member of the Voya IM Product Marketing team, where we closely partner with investment teams and distribution channels to develop...


  • Hartford, United States Os Partners LLC Full time

    **THE SALARY LISTED ON THIS JOB POST IS AN ESTIMATE FROM INDEED AND MAY NOT BE ACCURATE FOR THIS POSITION** Responsibilities Regional Marketing and Communications Specialist Coastal Connecticut Oral & Maxillofacial Surgery is looking for a Regional Marketing and Communications Specialist to join their team! Must be willing to travel between the Hamden and...


  • Hartford, Connecticut, United States Audacy Full time

    About the RoleAudacy is seeking a dynamic and experienced sales professional to join our team in Hartford. As a Digital Media Sales Professional, you will have the opportunity to represent a multi-media, multi-platform portfolio that includes four exceptional over-the-air brands, streaming, the second largest podcast network in the world, extensive digital...