Digital Marketing Coordinator

4 days ago


West Hartford, Connecticut, United States Legrand North America Full time
About the Role

We are seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our team at Legrand North America. As a key member of our Digital Marketing Operations Team, you will play a critical role in supporting the day-to-day execution of web, email, and marketing activities across multiple business units.

Key Responsibilities
  • Master Digital Tools and Processes: Establish a strong grasp of each business division's digital strategies and build proficiency in digital best practices.
  • Support Marketing Teams: Prioritize and execute the digital needs of multiple projects and campaigns, collaborating with marketing and product teams to develop and execute digital product launches and email and web marketing campaigns in accordance with brand standards.
  • Web Property Maintenance: Assist Digital Marketing Specialists in maintaining and updating multiple Legrand web properties and channels, ensuring a best-in-class experience for site users.
  • Personalized Marketing Campaigns: Implement and optimize personalized, targeted marketing campaigns through our digital platforms.
  • Customer Insights: Assess customer needs and build understanding of the customer journey to enhance digital user experience.
  • SEO and SEM Strategies: Collaborate with SEO Specialists to implement SEO and SEM strategies to improve search engine rankings and drive traffic to our digital assets.
  • Email Campaign Performance: Measure and optimize email campaign performance to deliver relevant marketing content to customers and influencers at the right time during the buying cycle.
  • Technical Communication: Effectively communicate technical messages to a non-technical audience.
Requirements
  • Bachelor's Degree: In Marketing, Business, Communications, or Technology.
  • Experience: 0-2 years in marketing, technology, or a related function.
  • Key Skills: Hands-on experience with key digital media disciplines/tools, such as brand website management, social media marketing/community management, search engine optimization (SEO), user-generated content, and email marketing. Working knowledge of website analytics and website conversion metrics (CPM, CTR, CPC, CPL). Analytical skills to effectively assess and understand metrics and impact of digital initiatives.
  • Personal Qualities: Passion for digital media and devices, considers him/herself an 'early adopter' of digital trends. Excellent communication and presentation skills. Proactive and hands-on attitude, ready to take on tasks with a 'can-do' approach. Strong time and project management skills with the ability to juggle multiple competing priorities. A self-starter, with the ability to thrive within a fast-paced, dynamic environment. Highly organized, with a keen attention to detail. Ability to partner cross-functionally in an effective, professional, and collaborative manner.
About Legrand North America

Legrand North America is a leading provider of electrical and digital building infrastructures. Our purpose is improving lives by transforming the spaces where people live, work, and meet with electrical and digital infrastructures and connected solutions that are simple, innovative, and sustainable. We are committed to employee development and career growth, offering comprehensive benefits and opportunities for advancement.



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