Digital Marketing Consultant

4 weeks ago

Hartford, United States Aquent Full time

Aquent's leading insurance client is looking to add a Web Experimentation Strategist to their team. This talent will be responsible for assisting with the migration of public websites over to the Optimizely Digital Experience Platform and the adoption of advanced digital marketing capabilities such as experimentation and personalization. This includes designing, implementing, and analyzing web experiments, recommending personalization opportunities and assisting with the user acceptance testing process to optimize user experience and drive business growth on the client's public facing web properties. This role requires a deep understanding of personalization, A/B testing, multivariate testing, and other experimentation methodologies. The ideal candidate will have a deep analytical skills, excellent attention to detail, strong communication skills, and the ability to work collaboratively with cross-functional teams.


Key Responsibilities:

  • Design and execute A/B tests, multivariate tests, and other web experiments to optimize user experience and conversion rates.
  • Analyze test results using statistical methods to derive actionable insights and recommendations.
  • Collaborate with product managers, designers, developers, and other stakeholders to develop and implement testing strategies.
  • Monitor and report on key performance indicators (KPIs) to track the impact of web experiments.
  • This roll will also assist with the user acceptance testing/QA for web pages being re-built in a new content management system as part of our website migration project

Qualifications:

  • Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field.
  • 3+ years of experience in web experimentation, A/B testing, or a related role.
  • Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and experimentation platforms (e.g., Optimizely, VWO, Google Optimize).
  • Strong analytical skills with the ability to interpret complex data and generate actionable insights.
  • Excellent communication and presentation skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Strong project management skills with the ability to prioritize and manage multiple tasks.
  • Up-to-date with industry trends and best practices in web experimentation and optimization.


The target hiring compensation range for this role is $25.79 to $28.65 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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