Head of Customer Retention

2 weeks ago

Oakland, California, United States Dolls Kill Full time

About Dolls Kill:
Dolls Kill is a leading global fashion label that champions the celebration of individuality. With a vibrant community of over 10 million followers across social media platforms, we are proud to connect with influential figures in music, art, pop culture, and fashion.

Our brand is supported by dedicated, consumer-oriented investors who align with our vision of establishing one of the world's premier consumer brands. As we expand rapidly, we are looking for passionate individuals to join our dynamic team.

Position Overview:
We are in search of a seasoned Head of Customer Retention who possesses a robust, data-driven approach. The successful candidate will lead initiatives designed to enhance customer loyalty, retention, and revenue growth.
In this pivotal role, you will be instrumental in boosting customer engagement and developing personalized strategies to ensure Dolls Kill remains a top choice for our global audience.

Key Responsibilities:

  • Develop and execute comprehensive retention strategies aimed at enhancing customer loyalty, increasing product adoption, and driving revenue.
  • Establish key performance indicators to assess retention success and provide regular updates to senior management and stakeholders.
  • Analyze customer behavior and purchasing trends to uncover opportunities for retention and upselling.
  • Collaborate closely with creative and merchandising teams to improve the customer experience and integrate retention across all customer interactions.
  • Design and manage customer segmentation strategies for targeted communications, ensuring a personalized brand experience.
  • Lead the creation of a membership program that aligns with our brand ethos and resonates with our clientele.
  • Leverage data-driven insights to continuously refine retention strategies and evaluate their impact.
  • Develop a retention channel playbook that aligns brand strategy with digital performance initiatives.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related discipline.
  • 6-8 years of experience with a proven track record in customer retention.
  • Exceptional analytical abilities with a strong data-oriented mindset.
  • Outstanding leadership qualities, capable of inspiring and motivating teams.
  • Excellent communication and collaboration skills.

Benefits:

  • Comprehensive benefits package including medical, dental, vision, life insurance, and additional voluntary coverages.
  • Flexible Paid Time Off (PTO) plan.
  • Employee discount of up to 50%.
  • Parking allotment and commuter plans.

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