Head of Growth Marketing

1 week ago

Little Ferry, New Jersey, United States Rockbot Full time


As the Head of Growth Marketing at Rockbot, you will be instrumental in shaping our advertising initiatives, marketing operations, website optimization, event promotion, and customer journey marketing strategies.

We are looking for an experienced leader with a strong background in enterprise-level organizations, particularly in B2B SaaS marketing, subscription services, and/or streaming media.

The ideal candidate will have over a decade of experience in growth marketing, demand generation, and customer retention roles, showcasing a successful history of driving and expanding pipeline generation in dynamic environments.

The Rockbot team is dedicated to crafting uniquely qualified brand experiences by transforming how content is delivered in businesses of all sizes.

We are a group of technologists, music enthusiasts, and content innovators focused on delivering exceptional customer experiences - and we enjoy every moment of it. If this resonates with you, we would love to connect.


Your Responsibilities:
Oversee and manage all facets of marketing operations, including strategy formulation, execution, and optimization across multiple channels.
Design and execute impactful demand generation strategies to enhance customer acquisition and drive revenue growth.
Lead customer journey marketing initiatives to boost retention, upsell potential, and overall customer lifetime value.
Work collaboratively with cross-functional teams to ensure marketing strategies align with business goals and enhance brand presence.
Leverage data-driven insights to uncover opportunities, refine campaigns, and maximize return on investment.
Encourage a culture of creativity, innovation, and results-oriented thinking within the marketing team.
Provide strong leadership, mentorship, and development opportunities for the marketing team, fostering scalability and achieving organizational objectives.

Your Qualifications:
10+ years of experience in growth marketing, demand generation, and customer retention roles.
Demonstrated success in driving and scaling pipeline generation in fast-paced settings.
Hands-on experience in event marketing and digital marketing channels, including paid social, Google Ads, SEO, SEM, and Display.
Outstanding communication skills and executive presence, with the ability to convey complex ideas clearly.
Strong leadership skills, focusing on team development, scalability, and achieving organizational goals.
Expertise in problem-solving methodologies and project prioritization in time-sensitive environments.
Commitment to fostering transparency, communication, and fiscal responsibility within the organization.

About Rockbot:


Rockbot is an omnichannel media platform dedicated to enhancing customer and employee experiences while building stronger connections in physical spaces.

Rockbot addresses the challenges businesses encounter in media management with integrated solutions that encompass music, TV, digital signage, and advertising. Its mission is to enrich on-premise experiences through media technology, ensuring every interaction is elevated and memorable.

From independent local businesses to large national brands - across nearly every industry, including restaurants, bars, retailers, and more, Rockbot provides all the tools and licensed content businesses need.

Supported by leading investors, Rockbot is at the forefront of out-of-home media. For more information, visit our website.

Compensation:
Rockbot employs a market-based approach to compensation, which may vary based on your location in the U.S. The starting salary for the successful candidate will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be adjusted in the future.
The compensation band for this role is $150,000 - $185,000 plus equity, and benefits for all team members.

Our Values:

Drive:

We pursue our mission with relentless tenacity, passion, and optimism, inspiring those around us to do the same. We embrace the journey and are proactive at all times. Yesterday was good enough for yesterday, but today we must strive for even greater achievements.

Accountability:
We take ownership of our commitments, responsibilities, behaviors, and products, and we expect the same from others. Acknowledging our mistakes, communicating honestly, and rectifying issues fosters trust and strong relationships.

Curiosity:
We are eager to learn and continuously expand our knowledge, skills, and understanding. We maintain a growth mindset and are intellectually curious. We challenge our beliefs and seek feedback and insights from others. The "Why" and "How" always matter.

Empathy:
We recognize that no two individuals or businesses are alike. We strive to understand others as deeply as possible and appreciate their challenges and passions.

Ingenuity:
We work diligently but think strategically. We combine creativity, technology, and practicality to tackle complex challenges.

Integrity:
We communicate clearly and act consistently with our words. Rockbot is an Equal Opportunity Employer, but that is just the beginning. We believe diverse perspectives help us grow and achieve more.

That is why we are committed to hiring and developing the most talented and diverse team – which includes individuals with varying backgrounds, abilities, identities, and experiences.

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