Performance Marketing Strategist

1 week ago


Little Ferry, New Jersey, United States UFO Performance Marketing Full time

Position Type:
Full-time, part-time, or freelance options available
About Us
UFO Performance Marketing is a dynamic, well-funded agency startup experiencing rapid growth. Our success is driven by exceptional results and outstanding client service.
We partner with innovative, tech-savvy companies at the forefront of digital marketing and growth strategies. Our collaboration spans all facets of growth, including product development, strategic planning, pricing, and promotional activities.
We pride ourselves on being different from traditional agencies. Our passion lies in creatively tackling complex marketing challenges while enjoying the process. We value measurement and analytics, but we also appreciate the importance of branding.
Our diverse clientele and internal projects will provide you with a variety of experiences.

We selectively choose projects that align with our interests and values.

Role Overview

In this role, you will be tasked with driving key performance indicator (KPI) growth for both our clients and internal initiatives through a range of marketing tactics.

You will gain a deep understanding of the strategies, tactics, and platforms you engage with, allowing you to address intricate questions through experimentation.


Key Responsibilities:
Paid search (PPC)
Social media advertising (Facebook/Instagram, TikTok, Pinterest, Twitter, LinkedIn)

Search Engine Optimization (SEO)
Conversion rate enhancement
Reporting & analytics (Google Analytics, Data Studio/Looker, BigQuery, SQL, Tableau)
Website planning and optimization
Content strategy development
Competitive analysis
Conduct tests using Facebook and Unbounce to identify optimal positioning and target demographics for new products
Create and evaluate an email drip campaign using Klaviyo
Split test a Facebook marketing funnel
Analyze paid media performance through Google Data Studio or Tableau
Advise clients on implementing an
SEO content strategy
You will not be isolated within this team.

We believe that the core principles of marketing are applicable across various mediums, and once you grasp these fundamentals, transitioning to different channels becomes seamless.

As such, you will not be restricted to a single sub-specialty.

We focus on building businesses; marketing is merely the tool we utilize to achieve this, allowing you to witness and engage in the development of our clients' businesses from strategy to execution and everything in between.

Our primary objective is growth, and we will pursue any necessary path to attain it.
This position is ideal for individuals eager to comprehend business development through the lens of marketing. It may not suit those who prefer to concentrate solely on one marketing specialty.

This is a fast-paced and varied role that offers the chance to significantly impact both our clients' businesses and our internal projects.

Candidate Profile

The ideal candidate will possess an entrepreneurial mindset and the capability to implement creative solutions that address genuine business challenges.

If you feel constrained in your current marketing position by bureaucracy or outdated practices, or if you find yourself confined to a single sub-specialty and wish to expand your knowledge, this role may be a perfect fit for you.

Successful team members tend to be detail-oriented, proactive, self-motivated, and excellent communicators.
This is a remote position.

We conduct daily team check-ins and regular company events, but the ability to maintain focus and motivation while primarily working from home is essential.

Qualifications
2+ years of experience in organic search, paid search, social media advertising, or
SEO
Proficient in Google Analytics with the ability to derive insights and make data-driven decisions
Bachelor's degree or equivalent preferred
Self-management skills to meet deadlines without supervision
Clear and concise communication of project status and recommendations to stakeholders
Ability and eagerness to drive personal learning and devise solutions to complex challenges
Comfortable working directly with clients
Proactive and self-starting attitude
Ability to autonomously apply executional skills while providing strategic guidance to new associates
Experience with advertising platforms & Google Analytics
Highly proficient in Excel and PowerPoint

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