CRM and Email Marketing Coordinator
2 weeks ago
Spark Networks Services GmbH is a prominent global dating organization with an expanding collection of premium and freemium applications, including notable brands. As we continue to develop our offerings, we are seeking an Email Marketing & CRM Coordinator to join our dynamic team.
Role Summary:The Email Marketing & CRM Coordinator will be instrumental in optimizing lead-nurturing and retention initiatives across email and other essential retention platforms. This individual will focus on driving revenue growth and enhancing purchase frequency through targeted and personalized campaigns that resonate with our customer demographics throughout their journey.
Key Responsibilities:- Design and implement promotional and lifecycle email initiatives, including asset management, audience segmentation, quality assurance, and performance monitoring.
- Oversee the configuration and execution of intricate automated communications within our marketing platform, including A/B testing and behavioral triggers.
- Maintain the email marketing calendar and develop email briefs, collaborating with various departments such as creative, pricing, and product teams.
- Analyze key email performance metrics, including delivery rates, open rates, revenue generation, conversion rates, and opt-out statistics, establishing benchmarks for various email types and segments.
- Generate and present reports (weekly, monthly, and as needed) that analyze results, identify trends, and propose actionable strategies.
- Resolve technical challenges related to email rendering, deliverability, and tracking.
- Enhance the customer journey through integrated cross-channel canvases, including in-app messages, push notifications, email, and on-site banners.
- Minimum of 2 years of experience with marketing automation platforms.
- Understanding of A/B testing methodologies and email performance analytics.
- Experience with analytics tools is preferred.
- Familiarity with email marketing best practices aimed at revenue enhancement.
- Knowledge of audience segmentation techniques.
- Comprehension of email marketing fundamentals, including compliance regulations and key performance indicators.
- This is a full-time remote position.
- Remote team members must reside and work within designated locations.
- Comprehensive Medical Insurance.
- Dental and Vision Coverage.
- Employer-Sponsored Basic Life Insurance.
- 401(k) Retirement Plan with Company Match.
- Flexible Spending Accounts and Commuter Benefits.
- Paid Holidays and Flexible Time Off.
Spark Networks Services GmbH is committed to fostering a diverse and inclusive workplace. We value qualifications, skills, and abilities in our hiring decisions.
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