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CRM Engagement Marketing Coordinator
2 months ago
About Allara:
At Allara, we recognize that health encompasses all aspects of life, and hormonal health is uniquely individual. Our mission is to provide tailored solutions and dedicated medical support for women who have felt marginalized in conventional healthcare settings. Allara is committed to offering not just episodic care, but a comprehensive, long-term strategy that ensures ongoing access, attention, and understanding, empowering our patients to achieve their healthiest selves.
Role Summary:
As a CRM Marketing Specialist, you will be instrumental in crafting and executing marketing strategies driven by data that foster enduring relationships with our patients throughout their healthcare experiences. Your proficiency in CRM systems will enable you to design personalized and engaging communications that align with our commitment to delivering holistic care for women facing PCOS and hormonal challenges.
Key Responsibilities:
- Formulate and execute CRM strategies that resonate with Allara's patient-focused philosophy and enhance engagement across multiple channels.
- Design and oversee targeted email marketing campaigns, SMS outreach, and other digital marketing efforts.
- Examine customer data to categorize audiences and tailor messaging for optimal effectiveness.
- Collaborate with various teams to maintain consistent brand messaging and enhance the patient experience.
- Track and analyze key performance indicators, offering insights to refine campaigns and boost patient retention.
- Keep abreast of CRM best practices and the latest trends in healthcare marketing.
Qualifications:
- A minimum of 3 years of experience in CRM marketing, ideally within the healthcare sector or a related industry.
- Expertise in CRM platforms and marketing automation technologies.
- Strong analytical capabilities with a knack for extracting actionable insights from data (familiarity with tools like Excel and Google Sheets is preferred).
- Exceptional written and verbal communication skills.
- A genuine passion for women's health and enhancing the healthcare experience.
Perks and Benefits:
- Competitive salary range: $95-110k
- Comprehensive Medical/Dental/Vision coverage
- 401(k) retirement plan
- Unlimited Paid Time Off
At Allara, we celebrate the diversity that makes us unique and are proud to be an equal-opportunity employer. We are committed to building a team that reflects a variety of backgrounds, perspectives, and skills. Our inclusivity strengthens our ability to serve our members effectively. We do not discriminate against candidates or patients based on race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable law.
