Email Marketing Manager

2 weeks ago


New York, New York, United States HelloFresh Full time

Job Overview

HelloFresh is seeking a skilled Manager to enhance our CRM Email Reactivations team. As an integral part of a dynamic group, you will oversee Campaign Management for all our brands in the United States.

Your Responsibilities

  • Lead the execution of our campaigns to achieve our weekly, quarterly, and annual objectives.
  • Identify and implement opportunities to streamline and automate current processes, minimizing manual tasks.
  • Initiate the rollout of sophisticated new email campaign journeys and empower team members to replicate the setup.
  • Collaborate with Brand and Creative teams to ensure campaign assets are strategically planned, adhere to brand standards, and are delivered punctually.
  • Design and implement targeted marketing campaigns in Salesforce Marketing Cloud using automation studio, journey builder, and email studio, primarily aimed at re-engaging former customers.
  • Analyze campaign performance, including deliverability, and proactively recommend enhancements.
  • Conduct multivariate testing (content, segmentation, subject lines, device optimization) and perform subsequent analysis to refine our strategy.

Your Profile

  • A dedicated operator with a passion for execution, automation, and maximizing your impact.
  • Detail-oriented and process-driven, capable of managing multiple projects in a fast-paced, high-growth setting.
  • A proactive team player with a positive attitude, ready to assist with team initiatives.
  • A strategic and analytical thinker comfortable balancing short-term and long-term objectives.
  • Excellent interpersonal skills, able to collaborate effectively with diverse teams and individuals at all levels.
  • Enthusiastic about automating workflows, solving challenges, and enhancing our communications across various channels.

Your Qualifications

  • Bachelor's degree in business or marketing preferred.
  • A minimum of 3 years of marketing experience with proven success in email marketing from inception to completion, including campaign setup, segmentation, calendar management, and data analysis.
  • At least 1 year of experience in analyzing marketing data and deriving insights that inform business strategy.
  • Familiarity with Salesforce Marketing Cloud or similar platforms, along with experience in building user journeys.
  • Basic or advanced knowledge of HTML, ampscript, SQL, and related technologies.

What We Offer

  • Competitive salary, 401k with immediate company match, and an equity plan based on your role.
  • Generous paid time off, including sabbaticals and parental leave of up to 16 weeks.
  • Comprehensive health and wellness benefits with options available at no monthly cost from your first day of employment.
  • Tuition reimbursement for ongoing education.
  • Discounts on subscriptions to HelloFresh meal plans.
  • Access to various Employee Resource Groups (ERGs) for diverse communities.
  • An inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company.

This job description provides a general overview of responsibilities. The company reserves the right to adjust, modify, or reassign tasks and responsibilities as necessary to meet evolving business needs.



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