Email Marketing Strategist

2 weeks ago

New York, New York, United States OLIVER Agency - North America Full time
Position Overview

Founded in 2004, OLIVER Agency stands as the premier expert in crafting, establishing, and managing tailored in-house marketing teams and ecosystems for brands. We collaborate with over 300 clients across more than 40 countries, continually expanding our reach. Our distinctive approach fosters creativity and operational efficiency, enabling us to deliver customized solutions that resonate profoundly with target audiences.

As a member of The Brandtech Group, we are pioneering the integration of advanced AI technologies to transform our creative processes and delivery methods. Our AI-driven solutions enhance productivity, ignite creativity, and facilitate informed decision-making, empowering our teams to generate innovative and impactful outcomes.

Role Responsibilities

We are in search of a proactive and experienced Email Marketing Manager with expertise in Salesforce to take charge of our email campaign initiatives. This role encompasses managing the entire lifecycle of branded email campaigns, from initial concept to final execution. You will work closely with clients, designers, and developers to craft compelling email marketing strategies that engage audiences and drive measurable results. Reporting to the Head of Project Management, you will collaborate with various teams, including visual design, copywriting, development, and quality assurance.

Key Duties Include:
  • Serve as the primary point of contact between The Creative Studio and clients regarding email marketing initiatives.
  • Engage with clients to collect email campaign specifications and convert them into actionable briefs for design and development teams.
  • Oversee and verify distribution lists provided by clients, ensuring accuracy and compliance with data protection regulations prior to uploading into Salesforce.
  • Utilize Salesforce to configure and schedule email deployments, ensuring seamless execution of campaigns.
  • Analyze email campaign performance, delivering comprehensive reports and insights to clients for ongoing enhancement.
  • Stay updated on the latest trends in email marketing and Salesforce advancements to propose strategies that improve campaign effectiveness.
  • Proactively identify potential risks or challenges and devise solutions to meet productivity, quality, and project delivery objectives.
Qualifications for Success:
  • Attention to Detail: Exceptional organizational skills with a keen eye for detail, ensuring all project aspects align with overarching goals and quality standards.
  • Communication Skills: Proficient in conveying information effectively to stakeholders, team members, and clients, ensuring alignment and progress.
  • Problem-Solving Abilities: Capacity to identify and creatively address challenges, developing innovative solutions and making informed decisions.
  • Resilience and Adaptability: Ability to swiftly adjust to changes while maintaining focus on project objectives, thriving in a dynamic, collaborative environment.
  • Client-Centric Mindset: Prioritizing client needs and striving to exceed expectations, demonstrating a commitment to delivering value.
  • Collaborative Spirit: Fostering a team-oriented atmosphere that values diverse perspectives for innovative solutions.
  • Emotional Intelligence: Demonstrating kindness and consideration in interactions, fostering a positive working environment.
  • Passion and Dedication: A strong enthusiasm for the work and a commitment to understanding and fulfilling client needs.
  • Continuous Improvement: A dedication to ongoing learning and seeking opportunities for enhancement.
  • Proactive Approach: Skilled in planning and organizing, with a strong inclination towards taking decisive action to keep projects on track.
  • Proficiency in Salesforce, Microsoft Excel, JIRA, project management tools like Asana and/or Workfront, Figma, and Microsoft Office 365.
  • A minimum of 4 years of experience in campaign or project management, ideally within a creative agency or marketing context; at least 2 years of experience with Salesforce or similar platforms.
  • Strong technical skills in Salesforce and Excel, with attention to detail in data management.
  • Excellent communication abilities, capable of effective collaboration with cross-functional teams, vendors, and clients.
  • A solid grasp of email marketing best practices, including design principles, segmentation, personalization, and compliance.
  • Ability to manage multiple projects concurrently while maintaining high quality and meeting deadlines.
  • A bachelor's degree in marketing, business, or a related field (or equivalent professional experience).

OLIVER Agency is committed to fostering an inclusive workplace where all employees can thrive, and individual differences are respected. We are an equal opportunity employer, and all applicants will be considered without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

We are also dedicated to sustainability, working towards ambitious environmental goals and integrating sustainability into every aspect of our operations.

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