Senior CRM Analyst

1 week ago

New York, New York, United States Entertainment Benefits Group Full time
Company Overview

Entertainment Benefits Group (EBG) is a rapidly expanding e-commerce enterprise specializing in live entertainment and travel services. EBG facilitates millions of transactions each year by offering a diverse range of attractions, activities, live entertainment, accommodations, and various products through exclusive, membership-driven programs and direct distribution channels.

EBG boasts a comprehensive suite of technological solutions and manages a network of membership-oriented websites that engage a targeted audience, delivering significant distribution opportunities for leading brands. EBG is proud to operate the largest travel and entertainment benefits program in the nation, serving over 40,000 corporate clients and reaching more than 50 million employees through its Corporate Perks Programs.

Position Overview

The Senior Analyst for CRM will serve as the primary reporting and analytics resource for the CRM division, focusing on email and SMS marketing initiatives. This role involves monitoring and analyzing the overall performance of EBG's CRM programs, including list growth, channel effectiveness, campaign results, and testing outcomes. You will be tasked with understanding the factors influencing channel performance and proposing solutions and testing methodologies to enhance key performance indicators such as open rates, click rates, conversion rates, and unsubscribe rates.

Your analytical insights will play a crucial role in EBG's mission to deliver value to our users, clients, and partners while driving revenue growth for the organization.

Key Responsibilities:
  • Analyze and report on the performance metrics of email and SMS marketing campaigns, including open rates, click-through rates, conversion rates, and revenue generated.
  • Evaluate the health of email and SMS lists, tracking new subscribers by source, unsubscribes, bounces, and overall subscriber engagement.
  • Collaborate with the Email Service Provider (ESP) and internal data teams to ensure data quality and accessibility for reporting and analytics.
  • Lead A/B and multivariate testing initiatives to optimize content, subject lines, send times, and other critical elements to enhance performance.
  • Assess the role of email and SMS within the broader marketing strategy and their impact on customer acquisition, retention, and website interactions.
  • Assist the CRM team in developing targeted lists and cross-channel strategies based on customer behavior and attributes.
  • Implement advanced segmentation and contact strategies in partnership with the Digital Marketing team to maximize the effectiveness of all marketing channels.
  • Clearly summarize key insights and recommendations for various internal stakeholders, including senior management.
  • Foster strong working relationships across departments and teams based on trust and collaboration.
Compensation: Salary Range: $110-150k

Salary will be determined based on various factors, including relevant experience, knowledge, skills, and alignment with market data.

Qualifications:
  • Bachelor's degree or equivalent combination of education and experience.
  • 4+ years of experience in CRM analytics, specifically in reporting and analyzing email programs and campaigns.
  • In-depth knowledge of B2C email marketing, database marketing, data integration, and CRM practices.
  • Extensive hands-on experience with marketing mix models, multi-channel attribution, customer segmentation, and incrementality measurement techniques.
  • Proficient in managing large, complex data sets and utilizing BI Tools (Tableau preferred) for data visualization.
  • Experience with enterprise-level digital analytics platforms (e.g., Adobe Analytics, Google Analytics).
  • Strong organizational skills, ownership mentality, and the ability to lead projects effectively.
  • Exceptional problem-solving, analytical, and quantitative skills, with the ability to translate findings into actionable recommendations.
  • Excellent communication skills, capable of conveying complex data and information clearly to a diverse audience.
  • Proven ability to thrive in a fast-paced environment, managing multiple projects and maintaining attention to detail.
  • Ability to work onsite 2 days per week.
  • Sponsorship is not available for this role.
Additional Benefits:
  • Medical, Dental & Vision coverage.
  • 401k Matching.
  • Short and Long Term Disability (Company Paid).
  • Basic Life and AD&D (Company Paid).
  • Additional Voluntary Benefits (life insurance, legal assistance, critical care, etc.).
  • Flexible Work Arrangements.
  • 3 Weeks of PTO + 5 Personal Days.
  • Paid Holiday Break from Christmas to New Year.
  • Paid Holidays.
  • Access to Fitness Centers (location dependent).
  • Annual Day of Giving.
  • Company Bonus Program.
  • Annual allocation of $1000 in Tickets-At-Work gift cards for full-time employees to enjoy the savings marketplace.

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