Email Marketing Specialist

1 week ago


New York, New York, United States EBG Full time
Job Overview

EBG, a leading e-commerce solutions provider in the travel and entertainment industry, is seeking a highly skilled Email Marketing Manager to drive growth through strategic email campaigns.

Key Responsibilities:

  • Manage end-to-end email production for multiple brands, ensuring seamless execution and optimal results.
  • Execute A/B testing to optimize email channels and improve campaign performance.
  • Collaborate with internal teams to ensure successful campaign execution and meet business objectives.
  • Analyze and report on email campaign performance, providing actionable insights to inform future strategies.
  • Coordinate with cross-functional departments to develop and implement campaign assets, including email content and creative assets.
  • Utilize scripting languages to create personalized and engaging email experiences.

Requirements:

  • Bachelor's degree in a relevant field, such as marketing, communications, or business.
  • At least 3 years of hands-on experience in B2C or B2B2C email marketing, with a proven track record of success.
  • Proficiency in coding HTML emails and using CSS to create visually appealing and responsive designs.
  • Experience with Email Service Providers and project management tools to streamline campaign execution.
  • Strong Excel skills and attention to detail to analyze and report on campaign performance.

Preferred Qualifications:

  • Experience in the retail, entertainment, sports, or travel industry, with a deep understanding of customer behavior and preferences.
  • Proficiency in Dreamweaver/Photoshop to create visually stunning email content and creative assets.
  • Knowledge of marketing automation platforms and data exchanges to leverage customer data and improve campaign performance.
  • Experience with responsively designed emails to ensure optimal viewing experiences across various devices.

What We Offer:

EBG provides a competitive salary range of $70k - $110k per year, plus bonus opportunities. Our comprehensive benefits package includes medical, dental, vision, 401k match, and more. Join our team and enjoy a dynamic and supportive work environment that fosters growth and development.



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