Associate, Global CRM

1 month ago

New York, New York, United States TOM FORD Full time

The Associate of Global CRM of TOM FORD BEAUTY and BALMAIN BEAUTY will collaborate closely with the Senior Manager to drive the development and execution of strategies designed to increase customer retention, loyalty, and lifetime value for both omnichannel luxury brands.

This pivotal role will support beauty marketing strategies, requiring a deep understanding of CRM marketing and a creative mindset, capable of integrating innovative strategies to enhance the consumer experience.

The ideal candidate will support and lead efforts to leverage consumer data and content, ensuring that our global brand marketing strategies are both engaging and actionable.

Additionally, this role will support initiatives across beauty for both brands, requiring a strong commitment to ID/E to ensure that all global marketing programs resonate with our diverse consumer base.


Responsibilities:

  • CRM: Champion CRM needs and ensure marketing programs connect, engage, and inspire consumers around the TOM FORD BEAUTY and BALMAIN BEAUTY luxury experience.
  • Partner with regional affiliates on loyalty program and lifecycle marketing to ensure global consistency while localizing efforts, delivering increased personalization, and achieving program KPIs. Identify opportunities for loyalty program evolution and act on these opportunities for future success.
  • Develop and cascade the Global CRM strategy and develop new programs to increase data capture/sharing, customer repeat, retention/loyalty, lifetime value, and reactivation.
  • Develop benchmarks, measurements, and KPIs for new experiences and programs.
  • Ensure strategies uphold diversification to address changing needs of channels, retail types, and consumer types.
  • Establish email/SMS/Clienteling marketing strategy based on company goals and priorities; track performance, manage reporting, and develop recommendations.
  • Create email/SMS templates, manage QA, and support the deployment of campaigns for product launches, feature announcements, education, cross-sell, and automated programs.
  • Assist the team in building repeatable processes and solutions to support data-driven marketing at scale (e.g., automated trigger parameters).
  • Manage multiple, concurrent projects in various phases; ensure project deliverables are executed on time, within budget, and aligned across key stakeholders.
  • Work closely with cross-functional partners across product marketing, communications, and creative to support global brand marketing strategies.
Qualifications

  • Bachelor's degree required.
  • 1-2 years of relevant experience.
  • Proven experience in CRM, with a strong understanding of CRM marketing principles and practices.
  • Experience in luxury retail or beauty industry is a plus.
  • Strong analytical skills and the ability to structure tests and assess performance.
  • Excellent project management skills, capable of handling multiple concurrent projects.
  • Creative mindset with the ability to develop engaging and actionable storytelling within campaigns.
  • Proficiency in email/SMS marketing, including strategy development, template creation, QA, and deployment.
  • Ability to work collaboratively with cross-functional teams and regional affiliates.
  • Strong communication and interpersonal skills.
The anticipated base salary range for this position is $62,400 to $93,250. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.


In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others.

Many of these benefits are subsidized or fully paid for by the company.

Job:
Online / E-Commerce

Primary Location:
US-NY-New York

Job Type:
Standard

Schedule:
Full-time

Shift: 1st (Day) Shift

Job Number:
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices.

Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact

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