Senior CRM Manager

1 week ago

New York, New York, United States Pyramid Consulting Group, LLC Full time

Pyramid Consulting Group, LLC is currently in search of a Senior CRM Manager to enhance our client's luxury skincare brand. This position will initially be remote, with future plans for a hybrid schedule once the headquarters relocates.

Key Responsibilities:

  • Formulate and execute a comprehensive email and SMS marketing strategy that aligns with overall business goals and content initiatives.
  • Manage the execution of email campaigns, from concept ideation to content creation, deployment, and performance analysis.
  • Refine email and SMS marketing efforts through A/B testing of various elements including subject lines, content, layouts, and timing.
  • Work collaboratively to define KPIs for retention initiatives, analyze critical metrics, and deliver actionable insights.
  • Implement tactics to grow the email subscriber base through effective lead generation and opt-in strategies.
  • Ensure all email marketing activities comply with applicable regulations.
  • Design and implement retention programs focused on subscription, referral, and loyalty to enhance customer lifetime value and repeat purchase rates.
  • Coordinate with brand marketing, graphic design, and external web development teams to ensure timely completion of site updates.
  • Develop on-site digital marketing strategies for new product launches and content refreshes.
  • Monitor website performance and make necessary adjustments based on inventory levels, online sales, and promotional activities.
  • Collaborate with the digital lead to create a strategic roadmap for the website.
  • Enhance site applications to drive revenue growth and improve customer experience.

Qualifications:

  • Minimum of 7 years of experience in email and SMS marketing with a demonstrated history of success.
  • Experience in the beauty industry is essential.
  • Proficient in email marketing platforms and tools such as Klaviyo, Listrak, or Iterable.
  • Familiarity with Google Analytics 4 (GA4) is required.
  • Strong analytical capabilities to interpret data for strategic decision-making.
  • Exceptional organizational, planning, time management, and communication skills.
  • Knowledge of Shopify Plus or similar eCommerce platforms is preferred.
  • HTML/CSS skills for customizing email templates are advantageous.
  • Awareness of industry best practices and emerging trends in email and SMS marketing.
  • Experience with project management tools like Asana is a plus.
  • An entrepreneurial mindset with the ability to thrive in a small team or startup environment.
  • A collaborative team player attitude is crucial.

Compensation: $110k-$130k annually, plus bonus and equity options.

Pyramid Consulting Group, LLC is an Equal Opportunity Employer committed to a diverse workforce. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices based on race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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