Market Intelligence Consultant

2 weeks ago

Cheyenne, Wyoming, United States Cardinal Health Full time

Overview of Market Intelligence & Analytics at Cardinal Health

The Marketing department plays a crucial role in evaluating customer requirements, market dynamics, and competitive landscapes to guide business strategies. This function is responsible for executing these strategies through the development, commercialization, and monitoring of suitable products and services. Marketing Management oversees strategic direction and leadership within the Marketing domain.

Key Qualifications

  • Bachelor’s degree or equivalent experience in a relevant field is preferred.
  • 4-8 years of experience in marketing, finance, strategy, customer experience, business development, or data analytics is preferred.
  • Advanced skills in data analysis, primary and secondary research, and market intelligence activities.
  • Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
  • Preferred technical skills include experience with Qualtrics or similar survey platforms, SQL, AlphaSense or related market intelligence tools, and Alteryx.
  • Strong verbal and written communication abilities.

Expectations for This Role

  • Demonstrate a strong curiosity and initiative to derive data-driven insights in response to inquiries from commercial teams.
  • Conduct independent research using market intelligence platforms, analyze intricate data from various systems, and perform surveys to extract valuable insights for the Edgepark business.
  • Execute competitor analysis and monitor market trends to formulate strategies that enhance revenue growth for marketing teams.
  • Assist the Edgepark marketing team by providing necessary datasets or insights to implement market strategies.
  • Develop innovative technical solutions to a variety of complex challenges, aligning with organizational objectives.
  • Exhibit the ability to interpret complex data sources and transform them into clear, actionable insights for the Edgepark leadership team.
  • Apply comprehensive knowledge and understanding of concepts, principles, and technical capabilities to manage diverse tasks and projects.
  • Contribute to the formulation of policies and procedures.
  • Suggest new practices, processes, metrics, or models.
  • Engage in complex projects of significant scope.
  • Work autonomously on assigned tasks.
  • Receive general guidance on new initiatives.
  • Potentially mentor less experienced colleagues.
  • Establish standard tracking mechanisms for event and conversion tracking to evaluate the effectiveness of paid and organic campaigns.
  • Collaborate closely with the digital and channel marketing teams to test, measure, analyze, and enhance content performance across channels, aiming to improve customer engagement and reduce customer acquisition costs.
  • Create consistent dashboards and develop models for data presentation, enabling the Edgepark marketing team to utilize data for actionable insights and optimize campaign performance.

Salary Range: $78,500 - $130,035

Bonus Eligibility: No

Benefits: Cardinal Health provides a comprehensive array of benefits and programs to promote health and well-being, including:

  • Medical, dental, and vision insurance.
  • Paid time off.
  • Health savings account (HSA).
  • 401k retirement plan.
  • Access to wages prior to payday with myFlexPay.
  • Flexible spending accounts (FSAs).
  • Short- and long-term disability insurance.
  • Work-life resources.
  • Paid parental leave.
  • Healthy lifestyle initiatives.

Cardinal Health encourages a diverse and inclusive workplace, valuing different perspectives and experiences. We are committed to ensuring that all employees can express their authentic selves every day. Cardinal Health is an Equal Opportunity/Affirmative Action employer, and all qualified applicants will be considered for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, public assistance status, genetic status, or any other status protected by law.

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