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Marketing Specialist

2 months ago

Cheyenne, Wyoming, United States University of Wyoming Full time
Job Overview

The University of Wyoming is seeking qualified candidates to explore our employment opportunities. We are particularly interested in individuals with experience in engaging diverse populations and initiatives.

POSITION TITLE:

Marketing Coordinator

ROLE OBJECTIVE:

Facilitate and collaborate with various departments within the university to develop marketing materials that represent the University of Wyoming. Create visual content, including graphics, short videos, imagery, and written content that reflects the university's brand identity. Assist in formulating social media strategies for both existing and new university accounts. Interact with social media followers by addressing inquiries and directing them to the relevant campus departments. Participate in on-campus events to capture content and collaborate with team members to disseminate it across various social media channels. Foster relationships with student-oriented units to generate pertinent social media content. Deliver engagement analytics to your supervisor and provide suggestions for enhancing social media interactions.

KEY RESPONSIBILITIES:
  • Design and produce marketing graphics and content for various campaigns that align with the university's mission.
  • Create distinctive designs suitable for multiple marketing platforms, including social media, email campaigns, and web content.
  • Generate error-free captions and content for social media with regular updates to the university's profiles.
  • Adhere to the university's branding guidelines to ensure high-quality marketing materials.
  • Understand UW's key audiences and their content requirements, including prospective and current students.
  • Become proficient with Facebook Business Manager to assist in managing university-wide social media accounts.
  • Collaborate with internal and external stakeholders to identify impactful content that aligns with the university's mission and goals.
  • Create short-form videos for social media.
  • Thoroughly proofread and review all marketing content before submission for supervisor approval.
  • Monitor and respond to public and direct messages on various social media platforms during weekdays.
  • Report elevated social media concerns or comments to your supervisor and provide recommendations for resolution when necessary.
ADDITIONAL FUNCTIONS:
  • Act as a design and production consultant to university personnel as needed.
  • Assist or independently deliver presentations.
  • Establish and maintain documentation and records.
SKILLS AND QUALIFICATIONS:
  • Attention to Detail
  • Consistency
  • Technical/Professional Knowledge
  • Independence
  • Formal Presentation Skills
  • Negotiation
REMOTE WORK ELIGIBILITY:

This position is essential for supporting campus clients and requires the successful candidate to be present on campus.

MINIMUM REQUIREMENTS:

Education: Bachelor's degree in Art, Marketing, Communications, or a related field

Experience: 1 year of relevant work experience

Required licensure, certification, registration, or other requirements: Valid driver's license with a motor vehicle record compliant with the University Vehicle Use Policy.

DESIRED QUALIFICATIONS:

Knowledge of:
  • Graphic design, layout, and production
  • Short-form video editing
  • Social media management
Skills and Abilities:
  • Exceptional writing and editing capabilities
  • Ability to manage and meet deadlines
  • Ability to work effectively in a culturally diverse environment
  • Strong oral and written communication skills
  • Excellent organizational skills
  • Strong interpersonal skills and commitment to customer service
  • High-level problem-solving abilities
  • Demonstrate artistic and creative skills while adhering to deadlines
  • Ability to adjust focus, distinguish colors, and assess distance and spatial relationships
APPLICATION MATERIALS:

Complete the online application and upload the following materials: cover letter, resume or C.V., and contact information for four professional references. This position will remain open until filled. Complete applications will receive full consideration.

HIRING STATEMENT:

UW is an Affirmative Action/Equal Opportunity Educator and Employer. We are committed to fostering a multicultural environment and strongly encourage applications from women, minorities, veterans, and individuals with disabilities.

ABOUT LARAMIE:

The University of Wyoming is situated in Laramie, a town of 30,000 in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its university, enhancing its leadership in academics, research, and outreach. The university boasts state-of-the-art facilities in numerous areas, and the community offers the benefits of a major university.