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Market Intelligence Consultant

2 months ago

Cheyenne, Wyoming, United States Cardinal Health Full time

Overview of Market Intelligence & Analytics at Cardinal Health

The Marketing division plays a crucial role in evaluating customer demands, market dynamics, and competitive landscapes to guide business strategies. This function is responsible for executing strategies through the development, commercialization, and oversight of relevant products and services. Marketing Management provides strategic guidance and leadership within the Marketing domain.

Required Qualifications

  • Bachelor’s degree or equivalent experience in a relevant field is preferred.
  • 4-8 years of experience in marketing, finance, strategy, customer experience, business development, or data analytics is preferred.
  • Advanced skills in data analysis, both primary and secondary research, along with market intelligence expertise.
  • Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
  • Familiarity with technical tools such as Qualtrics or similar survey platforms, SQL, AlphaSense or comparable market intelligence platforms, and Alteryx is preferred.
  • Excellent communication abilities.

Key Responsibilities

  • Demonstrate a strong curiosity and initiative to uncover data-driven insights that address hypotheses from commercial teams.
  • Conduct independent research using market intelligence platforms, analyze intricate data from various systems, and perform surveys to derive meaningful insights for the Edgepark business.
  • Execute competitor analysis and monitor market trends to formulate strategies that enhance revenue growth for marketing teams.
  • Assist the Edgepark marketing team by providing necessary datasets or insights to implement market strategies.
  • Innovate technical solutions to complex challenges, ensuring alignment with organizational objectives.
  • Exhibit the capability to analyze multifaceted data sources and translate them into clear, actionable insights for the Edgepark leadership team.
  • Apply comprehensive knowledge and understanding of concepts, principles, and technical skills to manage diverse tasks and projects.
  • Potentially contribute to the formulation of policies and procedures.
  • Suggest new practices, processes, metrics, or models.
  • Engage in complex projects of significant scope.
  • Work autonomously.
  • Receive general guidance on new initiatives.
  • May mentor less experienced colleagues.
  • Establish standard tracking mechanisms for event and conversion metrics to evaluate the effectiveness of paid and organic campaigns.
  • Collaborate closely with the digital and channel marketing teams to test, measure, analyze, and enhance content performance across channels, aiming to improve customer engagement and reduce customer acquisition costs.
  • Create consistent dashboards and develop models for data presentation, enabling the Edgepark marketing team to utilize data for actionable insights and optimize campaign performance.

Salary Range: $78,500 - $130,035

Bonus Eligibility: No

Benefits Overview: Cardinal Health provides a comprehensive array of benefits and programs aimed at supporting health and well-being.

  • Medical, dental, and vision insurance.
  • Paid time off.
  • Health savings account (HSA).
  • 401k retirement plan.
  • Access to wages prior to payday with myFlexPay.
  • Flexible spending accounts (FSAs).
  • Short- and long-term disability insurance.
  • Work-life resources.
  • Paid parental leave.
  • Healthy lifestyle initiatives.

Cardinal Health promotes an inclusive workplace that values diverse perspectives and experiences. We celebrate our differences to create better solutions for our customers, ensuring that employees can be their authentic selves every day. Cardinal Health is an Equal Opportunity/Affirmative Action employer, and all qualified applicants will be considered for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status, or any other status protected by law.