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Marketing Content Specialist

2 months ago

Cheyenne, Wyoming, United States University of Wyoming Full time
Job Overview

The University of Wyoming seeks a dynamic individual to fill the role of Marketing Coordinator. We are particularly interested in candidates who have a proven track record of working with diverse groups and initiatives.

POSITION TITLE:

Marketing Coordinator

ROLE OBJECTIVE:

To effectively coordinate and collaborate with various departments within the university to produce compelling marketing materials. This includes the development of graphics, short videos, imagery, and written content that reflects the university's brand. The role also involves assisting in the formulation of social media strategies for both existing and new university accounts. Engaging with social media followers by addressing inquiries and directing them to the appropriate departments is essential. Attendance at university events is required to capture content and collaborate with team members for distribution across social media platforms. Building relationships with student-oriented departments to generate relevant content is a key responsibility. Regular engagement reports will be provided to your supervisor, along with suggestions for enhancing social media interactions.

KEY RESPONSIBILITIES:
  • Design and produce marketing graphics and content for various campaigns that support the university's mission.
  • Create distinctive designs suitable for multiple marketing channels, including social media, email campaigns, and web platforms.
  • Generate accurate captions and content for social media, ensuring frequent updates to the university's profiles.
  • Adhere to the university's branding guidelines to deliver high-quality marketing materials.
  • Understand the university's key audiences and their content needs, particularly prospective and current students.
  • Gain proficiency in Facebook Business Manager to assist in managing university-wide social media accounts.
  • Collaborate with both internal and external teams to identify impactful content that aligns with the university's objectives.
  • Create engaging short-form videos for social media.
  • Thoroughly proofread and review all marketing content before submission for supervisor approval.
  • Monitor and respond to public and direct messages on various social media platforms during weekdays.
  • Elevate significant social media concerns or comments to your supervisor along with recommendations for resolution.
ADDITIONAL FUNCTIONS:
  • Act as a design and production consultant to university personnel as needed.
  • Assist in delivering presentations, either independently or with supervision.
  • Maintain accurate documentation and records.
REQUIRED COMPETENCIES:
  • Attention to Detail
  • Consistency
  • Technical/Professional Knowledge
  • Independence
  • Presentation Skills
  • Negotiation Skills
REMOTE WORK ELIGIBILITY:

This position is integral to supporting campus clients and necessitates the successful candidate to be present on campus.

MINIMUM REQUIREMENTS:

Education: Bachelor's degree in Art, Marketing, Communications, or a related field

Experience: 1 year of relevant work experience

Required certifications: Valid driver's license with a motor vehicle record compliant with university policy.

PREFERRED QUALIFICATIONS:

Knowledge of:
  • Graphic design, layout, and production techniques
  • Short-form video editing
  • Social media management strategies
Skills and Abilities:
  • Exceptional writing and editing capabilities
  • Ability to meet deadlines effectively
  • Capacity to work in a culturally diverse environment
  • Strong oral and written communication skills
  • Excellent organizational and interpersonal skills
  • High-level problem-solving abilities
  • Demonstrated artistic and creative skills while adhering to deadlines
  • Ability to distinguish colors and assess spatial relationships
APPLICATION MATERIALS:

To apply, complete the online application and upload the following: cover letter, resume or C.V., and contact information for four professional references. This position will remain open until filled.

HIRING STATEMENT:

The University of Wyoming is an Affirmative Action/Equal Opportunity Employer. We are committed to fostering a multicultural environment and strongly encourage applications from women, minorities, veterans, and individuals with disabilities.

ABOUT LARAMIE:

The University of Wyoming is situated in Laramie, a vibrant town in the Rocky Mountain region. The state continues to invest in the university, enhancing its reputation in academics, research, and outreach. The university boasts modern facilities and the community offers the benefits of a major educational institution.

Laramie, located in a picturesque mountain valley near the Colorado border, provides exceptional recreational opportunities and easy access to Colorado's metropolitan areas. This stunning landscape offers outdoor activities year-round, complemented by over 300 days of sunshine annually.