Principal Marketing Insights Strategist

2 weeks ago


Pleasanton, California, United States Workday, Inc. Full time
About the Role

We are seeking a Marketing Insights Principal to enhance our marketing strategies through data-driven insights. This role will be pivotal in measuring, reviewing, and acting on our marketing pipeline metrics. You will collaborate closely with the marketing leadership, advisory teams, and revenue operations to identify and analyze significant business trends.

This position demands a high level of cross-functional collaboration and effective communication. The ideal candidate will possess a strong background in business consultation, strategic thinking, and a curiosity to delve into data analysis. You will be responsible for presenting your findings to executives and analytics teams, driving informed decision-making that maximizes pipeline and revenue.

Key Responsibilities
  • Conduct comprehensive analyses to uncover the drivers behind marketing trends.
  • Support the preparation of presentations and management documents for senior leadership.
  • Utilize large datasets to extract actionable insights and make strategic recommendations.
  • Monitor pipeline health and identify key indicators for necessary adjustments.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives.
Qualifications

Basic Qualifications:

  • Over 10 years of experience in B2B sales strategy, marketing analytics, or business operations.
  • Proven track record in driving marketing and sales KPIs and preparing analyses for senior executives.
  • Strong understanding of B2B revenue drivers and marketing metrics.

Preferred Qualifications:

  • Experience in developing marketing ROI models and quantitative analysis.
  • Ability to translate complex data into clear insights for diverse audiences.
  • Familiarity with Salesforce, Tableau, and Excel.

At Workday, we prioritize a culture that values our employees, fostering an environment where everyone can thrive and contribute to our mission of creating a brighter workday for all.



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