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Global Director, Marketing

2 months ago

Pleasanton, California, United States Abbott Laboratories Full time
About the Role

Abbott Laboratories is a leading global healthcare company that empowers people to live more fully at all stages of life. Our diverse portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

This exciting opportunity plays a crucial role in driving care model innovation for heart failure. As a key member of our executive leadership team, you will partner to develop, refine, and execute our hemodynamic monitoring franchise strategy for short and long-term growth. You will help develop and drive organic and inorganic growth strategies and tactically execute on the key insights your team delivers.

Key Responsibilities
  • Drive franchise-level decisions that are strategic, tactical, and operational.
  • Provide category market knowledge, planning, and execution, and achieve business objectives as the focal point for the Division.
  • Stay ahead of category competition, both direct and indirect, and understand implications to shape strategic decision-making.
  • Anticipate new market demands and create new markets, providing leadership for product/concept justification during the funding cycle to product development.
  • Use market research, customer input, internal stakeholder feedback, and other means to ensure profitable and differentiated products are delivered to market.
  • Ensure that appropriate customer requirements and design inputs are crafted to guide the development team.
  • Provide leadership and direction to R&D and support organizations throughout the development cycle.
  • Direct go-to-market strategy for new product launches, including definition of and segmentation of the market, targeting and positioning, new product reimbursement landscape, and all aspects of the marketing mix.
  • Own the product brand strategy and messaging architecture.
  • Ensure launch and post-launch success by providing support to regional commercial organizations and on-market teams.
  • Participate in strategic planning initiatives, such as portfolio management process and long-range strategic planning, to ensure profitable growth opportunities are supported.
Requirements
  • Bachelor's degree required.
  • At least 8 years of progressively responsible brand experience, preferably in implantable medical devices.
  • Ability to influence senior-level stakeholders and confidently recommend a point-of-view based on insights and data.
  • Proven ability to develop and execute complex strategic business plans, proven effectiveness in financial and budget management.
  • Data analysis and financial skills are critical.
  • Record of successful talent development through direct or indirect reporting relationships.
  • Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels.
  • Excellent interpersonal skills to collaborate with a multitude of functions, outstanding communication and presentation skills. Strong analytical ability and understanding.
Preferred Qualifications
  • MBA strongly preferred due to the business complexity and P&L responsibility of the position.
  • Experience in Cardiac Implantable Medical Devices.