Marketing Insights Principal

5 days ago


Pleasanton, California, United States Workday Full time
About the Role

We are seeking a highly skilled Marketing Insights Principal to join our Marketing Strategy, Analytics, and Planning team at Workday. This individual will play a critical role in supporting our pipeline measurement, review, and action motions across Marketing.

The ideal candidate will work closely with our marketing leadership team, marketing advisory team, and revenue operations team to highlight and understand key business trends, and conduct detailed analysis to extract the drivers behind those trends.

This is a high-impact role whose work will inform marketing strategies to maximize pipeline and revenue impact. The successful candidate will have a strong background in business consultation, strategic thinking, and effective communication with executives and analytics practitioners.

Key Responsibilities:

  • Drive and support marketing and sales KPIs and preparation of relevant analysis to senior executives to inform decision making.
  • Prepare presentations and management documents for the Senior Leadership team, including preparing and presenting at quarterly business reviews.
  • Understand B2B revenue drivers and extract insights from large datasets to make recommendations to an executive audience.
  • Assess and monitor pipeline health, identifying key leading indicators, and actions to change course.
  • Develop marketing ROI models and experience with quantitative analysis and modeling.
  • Translate complex information into easily consumable insights and align demand plans across the buyer's journey.
  • Influence at all levels and work effectively with cross-functional teams.

Requirements:

  • 10+ years of experience in B2B sales strategy, marketing analytics, or business operations.
  • Strong understanding of B2B marketing metrics, B2B sales go-to-market models, and marketing measurement models.
  • Experience with sales and marketing automation platforms and sales content management systems.
  • Experienced user of Salesforce, Tableau, and Excel.

What We Offer:

  • A competitive annualized base salary range of $160,800 - $241,200 USD.
  • A comprehensive benefits package, including a bonus plan and annual refresh stock grants.
  • A flexible work arrangement that combines in-person time and remote work.

About Workday:

Workday is a leading provider of enterprise software solutions for human capital management, financial management, and planning. We are committed to bringing passion and a focus on actionable insights to the Marketing organization. Our team is dedicated to delivering exceptional results and making a meaningful impact on our customers' businesses.



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