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Head of Single Cell Product Marketing
2 months ago
About the Position:
We are looking for a Director of Single Cell Product Marketing to spearhead the worldwide downstream commercial initiatives for our Single Cell product range. This role entails overseeing the marketing strategy and implementation for both new and existing products across critical segments and research domains, all aimed at achieving strategic and revenue objectives. A comprehensive understanding of customer needs, competitive dynamics, and market segments is essential to effectively drive strategy, positioning, and messaging across all product marketing and sales enablement efforts.
Key Responsibilities:
- Lead and manage global marketing initiatives for the Chromium product line, focusing on prioritization, execution, and operational efficiency.
- Develop and implement growth and retention strategies for both existing and new Chromium products.
- Oversee customer segmentation, positioning, and messaging for the Chromium product line.
- Gather market intelligence, monitor competitive activities, and identify customer requirements. Translate these insights into effective marketing strategies and initiatives.
- Execute and analyze the performance of comprehensive, omnichannel marketing campaigns, employing a data-driven approach in collaboration with various departments.
- Facilitate high levels of interaction and collaboration among departments (e.g., Sales, Technical Support, and R&D) to ensure alignment and coordination of efforts towards shared objectives.
- Collaborate with product management and sales to create business plans that enhance the sales pipeline and growth strategies within prioritized customer segments.
- Develop sales enablement tools and customer-facing resources in close partnership with product management.
- Possess a deep understanding of and ability to implement industry best practices in brand and product marketing.
Minimum Qualifications:
- Bachelor's degree in Life Sciences.
- Experience in the Next Generation Sequencing (NGS) field.
- At least 8 years of experience in Product Marketing, with a minimum of 3 years in the NGS Life Science sector.
- Proven experience in managing projects with cross-functional teams.
- Ability to establish credibility and build relationships across various functions and levels.
- Exceptional communication skills, both verbal and written, with the ability to influence internal and external stakeholders.
- Strong organizational skills, with the ability to manage multiple tasks and pay attention to detail.
Preferred Qualifications:
- Master's or PhD degree is highly preferred.
- MBA with a focus on marketing is advantageous.
- Experience in market development and marketing communications is highly desirable.
- Familiarity with the single cell market is a plus.
