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Principal Marketing Insights Specialist

2 months ago

Pleasanton, California, United States Workday, Inc. Full time

Role Overview

As a key member of the Marketing Strategy, Analytics, and Planning team, the Marketing Insights Principal will play a crucial role in enhancing our marketing effectiveness. This position focuses on evaluating pipeline performance, conducting comprehensive reviews, and implementing actionable strategies to drive marketing success.

Key Responsibilities

  • Deliver an exceptional user experience on our digital platforms.
  • Gather and analyze data to enhance site performance and functionality.
  • Collaborate with marketing leadership and advisory teams to identify significant business trends.
  • Perform in-depth analyses to uncover the factors influencing these trends.
  • Communicate insights effectively to inform marketing strategies aimed at maximizing revenue.

Qualifications

Essential Requirements:

  • Over 10 years of experience in B2B sales strategy, marketing analytics, or business operations.
  • Proven track record in supporting marketing and sales KPIs and preparing relevant analyses for senior management.
  • Experience in developing presentations and management documents for executive leadership.
  • Strong understanding of B2B revenue dynamics.
  • Ability to derive insights from extensive datasets and present recommendations to executive audiences.

Preferred Skills:

  • Familiarity with B2B marketing metrics and sales go-to-market strategies.
  • Capability to monitor pipeline health and identify key indicators for strategic adjustments.
  • Experience in marketing measurement frameworks and ROI models.
  • Proficient in quantitative analysis and data modeling.
  • Strong communication skills with the ability to tailor content for diverse audiences.
  • Experience with Salesforce, Tableau, and Excel is advantageous.

Work Environment

At Workday, we foster a culture that prioritizes employee well-being and collaboration. Our flexible work approach allows for a blend of in-office and remote work, ensuring that our teams can connect meaningfully while achieving their professional goals.

Commitment to Diversity

Workday is dedicated to creating an inclusive environment for all employees. We welcome diverse perspectives and strive to provide equal opportunities for all candidates.