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Principal Marketing Insights Strategist

2 months ago

Pleasanton, California, United States Workday, Inc. Full time
About the Role

We are seeking a Marketing Insights Principal to enhance our pipeline evaluation, review, and action processes within the Marketing department. This pivotal role involves collaboration with our marketing leadership, advisory teams, and revenue operations to identify and analyze significant business trends, providing detailed insights into the factors driving these trends.

This position is crucial for shaping marketing strategies aimed at maximizing pipeline and revenue outcomes. The ideal candidate will possess strong business consultation skills, strategic thinking capabilities, and a curious mindset, with a proven track record of effective communication with both executives and analytics teams.

Key Responsibilities
  • Analyze and interpret data to inform marketing strategies and drive business growth.
  • Collaborate with cross-functional teams to ensure alignment on marketing initiatives.
  • Prepare and present comprehensive reports and presentations for senior leadership.
  • Monitor and assess marketing performance metrics, identifying key indicators for success.
  • Utilize data-driven insights to recommend actionable strategies.
Qualifications

Basic Qualifications:

  • Over 10 years of experience in B2B sales strategy, marketing analytics, or business operations.
  • Proven experience in supporting marketing and sales KPIs and preparing analyses for executive decision-making.
  • Expertise in developing presentations and management documents for senior leadership.
  • Strong understanding of B2B revenue drivers and marketing metrics.
  • Ability to extract insights from extensive datasets and present recommendations effectively.

Preferred Qualifications:

  • Experience with marketing ROI models and quantitative analysis.
  • Ability to translate complex data into clear, actionable insights.
  • Familiarity with sales and marketing automation tools.
  • Proficient in Salesforce, Tableau, and Excel.
About Workday

At Workday, we prioritize our employees and foster a culture of inclusion, belonging, and equity. Our mission is to create a welcoming environment where diverse perspectives are valued. We are a leading provider of enterprise cloud applications for finance and human resources, dedicated to delivering innovative solutions for organizations of all sizes.