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Head of Single Cell Product Marketing

2 months ago

Pleasanton, California, United States 10x Genomics, Inc. Full time

About the Position:

We are looking for a Director of Single Cell Product Marketing to spearhead the worldwide commercial initiatives for our Single Cell product range. This role will oversee the marketing strategy and implementation for both new and existing products across critical segments and research domains, aligning with and facilitating the achievement of strategic and revenue objectives. A comprehensive understanding of customer needs, competitive dynamics, and market segments will be essential to inform strategy, positioning, and messaging in all product marketing and sales support activities. In close collaboration with product and regional marketing teams, comprehensive, multi-channel campaigns and tactics will be executed, performance metrics analyzed, and programs optimized to meet revenue goals. Strong interdepartmental collaboration will be necessary to ensure alignment and coordination of organization-wide marketing and sales efforts supporting single cell.

Key Responsibilities:

  • Lead and manage global marketing initiatives for the Chromium product line; prioritization, execution, and operational efficiency will be crucial for success.
  • Develop and implement growth and retention strategies for both existing and new Chromium products.
  • Direct customer segmentation, positioning, and messaging for the Chromium product line.
  • Gather market intelligence, monitor competitive activities, and identify customer requirements. Translate these insights into effective marketing positioning and activities.
  • Execute and evaluate the performance of comprehensive, multi-channel campaigns using a data-driven approach in close collaboration with other departments.
  • Facilitate high levels of interaction and engagement among various departments (e.g., Sales, Technical Support, and R&D) to ensure coordinated activities and alignment on shared objectives.
  • Develop business plans in partnership with product management and sales to create sales funnels and growth strategies in prioritized customer segments, supporting go-to-market and ongoing marketing efforts.
  • Produce sales enablement and customer-facing materials in close cooperation with product management.
  • Possess a deep understanding and ability to implement industry best practices in brand and product marketing.

Minimum Qualifications:

  • Bachelor's degree in Life Sciences.
  • Experience in the Next-Generation Sequencing (NGS) field.
  • At least 8 years of experience in Product Marketing, with a minimum of 3 years in the NGS Life Science sector.
  • Proven experience in managing projects with cross-functional teams.
  • Ability to establish credibility and build relationships across various functions and levels.
  • Exceptional communication skills, both verbal and written, with the ability to influence internal and external stakeholders.
  • Strong organizational skills, with the ability to manage multiple tasks and pay attention to detail.

Preferred Qualifications:

  • Master's or PhD degree is highly preferred.
  • MBA with a focus on marketing is preferred.
  • Experience in market development and marketing communications is highly desirable.
  • Familiarity with the single cell market is a plus.