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Principal Marketing Insights Strategist

2 months ago

Pleasanton, California, United States Workday, Inc. Full time
Overview

As a key member of the Marketing Strategy, Analytics, and Planning team, the Marketing Insights Principal will play a pivotal role in enhancing our marketing effectiveness. This position is focused on evaluating pipeline performance, conducting comprehensive reviews, and implementing actionable strategies across the marketing spectrum.

Key Responsibilities

1. Optimize Marketing Strategies: Collaborate with marketing leadership to analyze critical business trends and derive insights that will inform strategic decisions.

2. Data Analysis: Utilize extensive datasets to extract meaningful insights, providing recommendations that drive business growth.

3. Executive Communication: Prepare and present detailed reports and presentations for senior leadership, ensuring clarity and actionable insights.

4. Cross-Functional Collaboration: Work closely with various teams, including marketing advisory and revenue operations, to foster a cohesive approach to marketing initiatives.

Qualifications

Essential:

  • Over 10 years of experience in B2B marketing analytics, sales strategy, or business operations.
  • Proven track record in supporting marketing and sales KPIs, with experience in preparing analyses for executive decision-making.
  • Strong understanding of B2B revenue mechanisms and marketing metrics.

Preferred:

  • Experience in developing marketing ROI models and conducting quantitative analysis.
  • Ability to translate complex data into easily digestible insights for diverse audiences.
  • Familiarity with sales and marketing automation tools, including Salesforce and Tableau.
Work Environment

At Workday, we prioritize a flexible work culture that balances in-person collaboration with remote work opportunities. Our approach allows teams to maintain strong connections while achieving their best work.

We are committed to fostering an inclusive environment where every individual feels valued and empowered to contribute their unique perspectives.