Product Marketing Manager

4 weeks ago

Austin, Texas, United States Workrise Full time

At Workrise, we believe that energy fuels human potential. That's why we are working to revolutionize the source-to-pay tools that have historically created huge inefficiencies in how energy gets produced and delivered. Our software and services streamline how energy companies work, making it easier than ever to deliver what the world needs. Workrise is the Source-to-Pay Solution built for energy.
We're looking for a product marketer who is a metrics driven strategist & customer obsessed storyteller. This role will be driving some of the businesses most important outcomes. This person will be working cross functionally with product, sales, CS & marketing to build creative strategies & cohesive stories. We're looking for someone who loves collaborating, who knows how to lead and influence in a complex organization, and who has that strategic, big picture mindset.
The ideal candidate has experience embedding positioning & messaging across an organization. They know how to build strategies that tie back to measurable outcomes. They know how to build content that drives customers to adopt new products and use the ones they have effectively. They're passionate about tying things together and driving usage of products that help customers do their jobs better.
The right candidate should feel comfortable collaborating with teams across the business to define, plan, execute, and measure go-to-market efforts. You'll work with a self-directed and tenacious team to drive the growth of the Workrise Business. On top of your product marketing chops, you're also super organized and have a positive, get-it-done attitude.
What you'll be doing:

  • Building Innovative GTM Strategies that Drive Business Outcomes - You will own the GTM for a customer segment. This means understanding that customer segment holistically - their needs, their pain points and how our products could address them. You'll build the GTM plans for our products and services for that segment that help these customers to better understand how we can help them and that ultimately drive product adoption and usage.
  • Defining Naming, Pricing, Packaging, & Messaging for products your customer segment will touch - You'll be responsible for creating the packaging that helps your customer segment better understand what they can buy, how they can buy it and how much it costs. You'll build the positioning and messaging around that product that ensures the customer can understand the value of this product for them.
  • Gathering Robust Customer Insights and Advocating for customer needs in the Product development Lifecycle - Oftentimes, companies get in the trap of building to solve their own problems vs. the problems that are most prevalent for the customer. This person should be close to the customer and advocate for delivering features that provide customer value in the order that is most commercially beneficial by engaging directly with customers, understanding market trends, maintaining personas & segmentation, etc.
  • Own a customer journey map - To drive retention and loyalty as well as other commercial outcomes, you should have a perspective on what the end to end experience is for a customer. Where do they start, where do they "finish" and how do we keep them coming back.
  • Own the Product Marketing Measurement Strategy - Build a mechanism for measuring the strategic outcomes product marketing is responsible for delivering including Weekly Active Usage and Product Adoption

Experience and Education Requirements:

  • 5+ years of product marketing expertise
  • Strategic Mindset & Metrics Driven
  • Strong Collaborator, influencer & leader
  • Deep understanding of product marketing best practices and ability to track product marketing impact over time
  • Hands-on experience both directly executing and commissioning external research (qualitative, quantitative, ethnographic), running analyses, and formulating well-reasoned recommendations
  • Experience in market analysis
  • Strong writing & content development skills
  • Hands-on experience conceptualizing, planning, and executing bold and effective omni-channel go-to-market strategies.
  • Courageous, discerning, curious and agile - believes there are always better ways to get things done
  • Scrappy when needed and calm in the face of chaos/unexpected curveballs
  • Bachelor's degree required.

Essential Job Functions:

  • Regular, on-time attendance
  • Ability to travel 10% of the time
  • Ability to communicate effectively
  • Ability to use office equipment such as a computer, copier and telephone
  • Ability to use office computer programs such as e-mail, Google Docs, Microsoft Word, PowerPoint and Excel
  • Constantly remaining in a stationary position, often standing or sitting for prolonged periods
  • Ability to manipulate office equipment such as a computer, copier and telephone

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