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Senior Director of Product Marketing

2 months ago


Austin, Texas, United States ServiceNow Full time
Job Overview

Company Overview:
At ServiceNow, we empower organizations to achieve their goals through innovative technology solutions. Our team is driven by a shared passion for excellence and a commitment to making a positive impact in the world. We pride ourselves on fostering a culture of collaboration and creativity, where every team member's contributions are valued.

Role Summary:
We are on the lookout for a dynamic Product Marketing Director who is eager to contribute to a leading company in a rapidly expanding market segment. This role is pivotal in orchestrating cross-functional strategies that yield significant business outcomes. The ideal candidate will possess exceptional skills in messaging and positioning, along with a collaborative spirit.

Key Responsibilities:

  • Develop and implement the go-to-market strategy for ServiceNow's Low Code & Intelligent Automation solutions.
  • Collaborate with product management and sales teams to enhance market awareness and drive growth.
  • Create compelling narratives and customer experiences that resonate across various product offerings.
  • Lead the creation of impactful marketing materials that support sales initiatives and customer engagement.
  • Work closely with industry marketing teams to craft innovative messaging that opens new market opportunities.
  • Equip sales teams with effective training and resources to articulate the unique value of ServiceNow solutions.
  • Provide thought leadership and insights to influence marketing campaigns and analyst relations.
  • Represent ServiceNow at industry events, showcasing our differentiation in Low Code & Intelligent Automation.

Qualifications:
The successful candidate will possess:

  • A minimum of 8 years of experience in product marketing, particularly within enterprise software.
  • Proven track record in developing content-driven marketing strategies and sales enablement tools.
  • A results-oriented mindset with strong attention to detail and the ability to thrive in a fast-paced environment.
  • Deep understanding of the needs of IT and automation leaders across diverse industries.
  • Excellent leadership and communication skills, both written and verbal.
  • Strong interpersonal skills to effectively collaborate with cross-functional teams and stakeholders.
  • Willingness to travel as needed.

Additional Information:
ServiceNow is an Equal Employment Opportunity Employer, committed to creating an inclusive environment for all candidates. We value diverse backgrounds and experiences, believing they contribute to our success.