Product Marketing Manager
2 months ago
Product Marketing Manager - Point of Care Solutions
We are seeking a skilled Product Marketing Manager to join our team at Omnicell, Inc. to develop and execute marketing programs for our Point of Care solutions. As a key member of our marketing team, you will drive growth, client satisfaction, and client performance by bringing to life the value, differentiation, and proof points of our services to customers and industry influencers.
Key Responsibilities:
- Collaborate with Product Management and cross-functional teams to anticipate the needs of customer-facing teams when new products, features, enhancements, and fixes are released.
- Empower our client-facing teams by creating marketing collateral and sales enablement materials that include presentations, FAQs, quoting guides, training materials, and messaging.
- Define insights into customer needs and market opportunities by actively engaging with sales and customer success teams, presenting to clients, and embedding these insights within product narratives and stories.
- Formalize product proof points as well as differentiated and engaging packaging and positioning strategies.
- Monitor competitive activity – both direct and indirect – and adjust, update, or refine the value proposition to further differentiate our products and services.
- Support customer-facing teams by obtaining and leveraging deep knowledge of your product and related internal stakeholders.
- Partner with Marketing and Sales teams to build the funnel for your product, and accelerate the time to close deals.
- Serve as a demonstration expert for your product, being able to deliver demonstrations and train others to provide demonstrations.
Basic Qualifications:
- Bachelor's Degree
- 1-3 years' experience in a Product Marketing role
- In lieu of Product Marketing experience:
- Marketing, Product Management, or Sales role within healthcare, technology, or medical devices
Required Knowledge and Skills:
- Customer-obsessed
- Experience executing commercialization strategies, programs, and tactics for technical products
- Strong creative skills, ability to design and create compelling pitch decks
- Ability to work collaboratively at multiple levels of the organization, including product management, sales, and operations.
- Demonstrated ability to take the initiative and be accountable for results.
- Passion for transforming the healthcare experience, both for healthcare professionals and patients.
- Computer savvy; proficient in MS Office
- Outstanding communication; strong written and verbal communication skills
- A knack for problem-solving
- A positive, can-do attitude and ability to work independently and collaborate with internal teams and colleagues
- Attention to detail, with the ability to see how details fit into the overall picture
- Excellent time management skills and the ability to work on multiple projects under tight deadlines
- Ability to work both independently and in a team-oriented environment
Preferred Qualifications:
- MBA or other advanced degrees
- Acute care nursing or pharmacy experience
Work Conditions:
- Travel requirements: up to 20%
- Remote/home office
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