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Senior Product Marketing Manager, Workplace
2 months ago
**ServiceNow:** At ServiceNow, we are dedicated to leveraging our cutting-edge technology to ensure a more efficient world for all. Our team is committed to driving innovation at an unparalleled pace to meet the needs of our clients and communities. Joining ServiceNow means becoming part of a team of visionaries with insatiable curiosity and a passion for creativity. We believe that the key to unleashing your full potential lies in living your best life and showcasing your unique skills, which is why we strive to create an environment where this is possible. Together, we dare to dream big and support each other in turning our individual and collective aspirations into reality. The future is in our hands, and it all starts with you.
**About the Company:** With a customer base exceeding 7,700, we cater to around 85% of the Fortune 500 companies. ServiceNow takes pride in being recognized as one of the FORTUNE 100 Best Companies to Work For and one of the World's Most Admired CompaniesTM.
Discover more about life at ServiceNow on the Life at Now blog and gain insights from our employees regarding their ServiceNow experiences.
Do you feel enthusiastic about a job description even if you may not meet all the qualifications? Then, we encourage you to apply nonetheless. At ServiceNow, we are committed to fostering an inclusive environment where every voice is heard, respected, and valued. We welcome candidates from diverse backgrounds, including those with unconventional paths, as we believe that skills and experiences are transferable, and a bold vision makes for excellent candidates.
Job Description
Role
We are in search of a proactive product marketer eager to be part of a rapidly expanding organization, focusing on two of our latest innovative products. We are looking for an individual who can thrive as a player-coach, overseeing and guiding a junior team member while excelling as an individual contributor. As the Senior Product Marketing Manager, you will lead and execute comprehensive product marketing strategies for Workplace and Legal Services, covering aspects such as positioning and messaging, product launches, development of sales enablement materials, representation at ServiceNow and external events, and digital campaign assistance. This role reports to the Director of Product Solution Marketing for Employee Workflows.
The ideal candidate must exhibit a keen eye for detail and quality, coupled with the ability to clearly articulate our value proposition and how we address our buyers' challenges.
Responsibilities
- Collaborate across teams to craft impactful persona-based messaging, value propositions, and support materials highlighting the unique advantages of ServiceNow for Workplace Services, Facilities Management, Corporate Real Estate, and other relevant business partners.
- Manage and execute product launches, including messaging and positioning, internal communications, and field/event marketing.
- Work closely with sales, product management, campaigns, and other teams to create compelling product marketing content in alignment with our go-to-market strategy.
- Create diverse content such as case studies, videos, ebooks, infographics, and blog posts.
- Assist in coordinating and overseeing major conferences and third-party events, encompassing speaker selection, content review, messaging support, and supervision of event staff.
- Oversight of developing and regularly updating website content to ensure the latest messaging is accurately portrayed.
- Aid in producing and delivering sales training materials to enhance funnel and sales performance.
- Serve as a representative for the product and industry, speaking at both internal and external events.
- Contribute to the development and mentorship of a junior product marketer.
- Over 10 years of experience in Product Marketing or a similar role.
- Minimum of 5 years of experience in marketing to enterprise technology buyers.
- Familiarity with workplace services, facilities management, and corporate real estate systems is advantageous.
- Proven expertise in persona-based messaging and storytelling.
- Outstanding interpersonal and managerial skills for effective interaction with colleagues, staff, cross-functional teams, and third parties.
- Exceptional written and verbal communication skills.
- Experience in presenting to enterprise executives at digital and in-person events.
- Hold at least a Bachelor's degree or have equivalent experience.
- Comfortability with social media and active community participation.
- Up to 25% travel required to support sales initiatives and industry events.
ServiceNow is an equal opportunity employer. We embrace diversity and ensure all qualified applicants receive fair consideration for employment without regard to factors such as race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity, marital status, or veteran status.
At ServiceNow, we prioritize flexibility and trust in our modern work environment. Explore our work personas: flexible, remote, and required-in-office to understand more about our approach to work.
If you need a reasonable accommodation to complete the application process or encounter challenges accessing our online application portal, please contact us for assistance.
For roles requiring access to technical data subject to export control regulations like the Export Administration Regulations (EAR), ServiceNow might need to obtain export licensing approval from the U.S. Government for certain individuals. All offers of employment are subject to obtaining any necessary export licenses or approvals from the U.S. Government.
Please beware of fraudulent job postings and scams that are prevalent. Learn how to identify and protect yourself from such scams. Authentic ServiceNow job postings can be found exclusively on the ServiceNow Careers site.
Copyright Protection: All rights reserved by Fortune Media IP Limited. Used under license.
Fortune and Fortune Media IP Limited are unaffiliated with ServiceNow and do not endorse the products or services offered by ServiceNow.
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