Senior Product Marketing Manager, Workplace

2 months ago

Austin, Texas, United States ServiceNow Full time
Company Profile

**ServiceNow:** At ServiceNow, we are dedicated to leveraging our cutting-edge technology to ensure a more efficient world for all. Our team is committed to driving innovation at an unparalleled pace to meet the needs of our clients and communities. Joining ServiceNow means becoming part of a team of visionaries with insatiable curiosity and a passion for creativity. We believe that the key to unleashing your full potential lies in living your best life and showcasing your unique skills, which is why we strive to create an environment where this is possible. Together, we dare to dream big and support each other in turning our individual and collective aspirations into reality. The future is in our hands, and it all starts with you.

**About the Company:** With a customer base exceeding 7,700, we cater to around 85% of the Fortune 500 companies. ServiceNow takes pride in being recognized as one of the FORTUNE 100 Best Companies to Work For and one of the World's Most Admired CompaniesTM.

Discover more about life at ServiceNow on the Life at Now blog and gain insights from our employees regarding their ServiceNow experiences.

Do you feel enthusiastic about a job description even if you may not meet all the qualifications? Then, we encourage you to apply nonetheless. At ServiceNow, we are committed to fostering an inclusive environment where every voice is heard, respected, and valued. We welcome candidates from diverse backgrounds, including those with unconventional paths, as we believe that skills and experiences are transferable, and a bold vision makes for excellent candidates.

Job Description

Role

We are in search of a proactive product marketer eager to be part of a rapidly expanding organization, focusing on two of our latest innovative products. We are looking for an individual who can thrive as a player-coach, overseeing and guiding a junior team member while excelling as an individual contributor. As the Senior Product Marketing Manager, you will lead and execute comprehensive product marketing strategies for Workplace and Legal Services, covering aspects such as positioning and messaging, product launches, development of sales enablement materials, representation at ServiceNow and external events, and digital campaign assistance. This role reports to the Director of Product Solution Marketing for Employee Workflows.

The ideal candidate must exhibit a keen eye for detail and quality, coupled with the ability to clearly articulate our value proposition and how we address our buyers' challenges.

Responsibilities
  • Collaborate across teams to craft impactful persona-based messaging, value propositions, and support materials highlighting the unique advantages of ServiceNow for Workplace Services, Facilities Management, Corporate Real Estate, and other relevant business partners.
  • Manage and execute product launches, including messaging and positioning, internal communications, and field/event marketing.
  • Work closely with sales, product management, campaigns, and other teams to create compelling product marketing content in alignment with our go-to-market strategy.
  • Create diverse content such as case studies, videos, ebooks, infographics, and blog posts.
  • Assist in coordinating and overseeing major conferences and third-party events, encompassing speaker selection, content review, messaging support, and supervision of event staff.
  • Oversight of developing and regularly updating website content to ensure the latest messaging is accurately portrayed.
  • Aid in producing and delivering sales training materials to enhance funnel and sales performance.
  • Serve as a representative for the product and industry, speaking at both internal and external events.
  • Contribute to the development and mentorship of a junior product marketer.
Requirements
  • Over 10 years of experience in Product Marketing or a similar role.
  • Minimum of 5 years of experience in marketing to enterprise technology buyers.
  • Familiarity with workplace services, facilities management, and corporate real estate systems is advantageous.
  • Proven expertise in persona-based messaging and storytelling.
  • Outstanding interpersonal and managerial skills for effective interaction with colleagues, staff, cross-functional teams, and third parties.
  • Exceptional written and verbal communication skills.
  • Experience in presenting to enterprise executives at digital and in-person events.
  • Hold at least a Bachelor's degree or have equivalent experience.
  • Comfortability with social media and active community participation.
  • Up to 25% travel required to support sales initiatives and industry events.
Additional Details

ServiceNow is an equal opportunity employer. We embrace diversity and ensure all qualified applicants receive fair consideration for employment without regard to factors such as race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity, marital status, or veteran status.

At ServiceNow, we prioritize flexibility and trust in our modern work environment. Explore our work personas: flexible, remote, and required-in-office to understand more about our approach to work.

If you need a reasonable accommodation to complete the application process or encounter challenges accessing our online application portal, please contact us for assistance.

For roles requiring access to technical data subject to export control regulations like the Export Administration Regulations (EAR), ServiceNow might need to obtain export licensing approval from the U.S. Government for certain individuals. All offers of employment are subject to obtaining any necessary export licenses or approvals from the U.S. Government.

Please beware of fraudulent job postings and scams that are prevalent. Learn how to identify and protect yourself from such scams. Authentic ServiceNow job postings can be found exclusively on the ServiceNow Careers site.

Copyright Protection: All rights reserved by Fortune Media IP Limited. Used under license.

Fortune and Fortune Media IP Limited are unaffiliated with ServiceNow and do not endorse the products or services offered by ServiceNow.

  • Senior Product Manager

    4 weeks ago

    Austin, Texas, United States Amazon Full time

    The Amazon Fresh Grocery Team is looking for a Sr. Product Manager - Growth to be a single threaded leader responsible for delivering key insights on our business health in order to drive business and operational planning. In this role, you will be responsible for converting data into actionable business insights. The ideal candidate is an analysis expert...

  • Senior Manager of Customer Marketing

    2 days ago

    Austin, Texas, United States Algolia Full time

    Position Overview:This is a remote opportunity, with a preference for candidates located in Texas, particularly in the Austin area. Algolia is a rapidly expanding organization dedicated to enhancing user experiences through an intuitive search-as-you-type functionality on websites and mobile applications.We offer a powerful search API utilized by numerous...

  • Senior Manager of Customer Marketing

    7 days ago

    Austin, Texas, United States Algolia Full time

    Position Overview:This remote role requires candidates to be based in Texas, with a strong preference for the Austin area. Algolia is a rapidly expanding organization that enables users to provide a seamless search-as-you-type experience on their digital platforms. We offer a robust search API utilized by numerous clients across over 100 countries, powering...

  • Senior Manager of Customer Marketing

    2 days ago

    Austin, Texas, United States Algolia Full time

    Position Overview:This remote opportunity is tailored for candidates based in Texas, with a strong preference for those in the Austin area. Algolia is a rapidly expanding organization dedicated to enhancing user experiences through a seamless search-as-you-type functionality on various digital platforms. Our search API is utilized by a vast network of...

  • Senior Manager of Customer Marketing

    7 days ago

    Austin, Texas, United States Algolia Full time

    Position Overview:This is a remote opportunity, with a preference for candidates located in Texas, particularly in the Austin area. Algolia is a rapidly expanding organization that empowers users to create a seamless search-as-you-type experience on their digital platforms. We offer a robust search API utilized by numerous clients across over 100 countries,...

  • Digital Marketing Manager

    3 weeks ago

    Austin, Texas, United States Fospha Marketing Full time

    Fospha is the marketing measurement platform for eCommerce brands. We have found product/market fit in the last two years and quickly become the market leader for measurement in EMEA. We are the only business of our type to be a certified partner of Meta, TikTok and Snap, and have worked with those customers to drive massive growth and value for both sides...

  • Senior Marketing Manager

    2 days ago

    Austin, Texas, United States Branch Metrics Full time

    Unlock Your Potential at Branch MetricsWe are seeking a seasoned professional to lead our Account-Based Marketing (ABM) efforts in North America. As a Senior Marketing Manager, you will be responsible for developing and executing regional marketing strategies that drive pipeline growth and revenue expansion. Your primary focus will be on building and...

  • Product Marketing Manager

    2 months ago

    Austin, Texas, United States AlertMedia Full time

    Do work that matters.At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity. Our values, which reflect our view on what's important and what's right, include: We're humans not...

  • Senior Software Product Manager

    2 months ago

    Austin, Texas, United States Higher Education Full time

    Embark on an Exciting Journey as a Senior Software Product ManagerAre you ready to lead the charge in transforming eLearning content delivery? Join our dynamic "Bronte" Experience team at Pearson Higher Education as a Senior Software Product Manager and make a significant impact in shaping learning's future and revolutionizing eLearning experiences. If...

  • Senior Product Management Leader

    2 days ago

    Austin, Texas, United States Skimmer Full time

    Job OverviewSkimmer is dedicated to revolutionizing the pool and spa service and repair sector. As a private equity-backed organization, we proudly serve over 6000 clients utilizing Skimmer's innovative pool service software, enabling them to operate their businesses in a contemporary manner. However, our ambitions extend further, as there are more than...

  • Senior Digital Product Manager

    4 weeks ago

    Austin, Texas, United States Acrisure Innovation Full time

    Senior Product Manager – Online CommerceIn Office: Austin,TX Why Choose Acrisure?In record time, Acrisure has become the fastest growing insurance broker globally. A top 20 player a few years ago, we are now in the top 10 of insurance brokers globally, with ambitious plans to continue growing at pace. Beyond our growth, our dedication to client service, as...

  • Product Marketing Manager

    4 days ago

    Austin, Texas, United States Omnicell, Inc Full time

    Product Marketing Manager (Point of Care)We are seeking a skilled Product Marketing Manager to join our team at Omnicell, Inc. to develop and execute marketing programs for our Point of Care solutions.Key Responsibilities:Collaborate with Product Management and cross-functional teams to anticipate the needs of customer-facing teams when new products,...

  • Senior Product Strategist

    2 months ago

    Austin, Texas, United States AlertMedia Full time

    Do work that matters.At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity.Our values which reflect our view on what's important and what's right include: We're humans not robots,...

  • Senior Product Manager

    3 weeks ago

    Austin, Texas, United States Amazon Full time

    Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and...

  • Senior Director of Product Marketing

    1 day ago

    Austin, Texas, United States ServiceNow Full time

    Job OverviewCompany Overview:At ServiceNow, we harness technology to create solutions that benefit everyone, and our dedicated team makes it all possible. We operate swiftly because the world demands it, and we innovate uniquely for our clients and communities. By becoming part of ServiceNow, you join a dynamic group of innovators driven by curiosity and...

  • Senior Director of Product Marketing

    1 day ago

    Austin, Texas, United States ServiceNow Full time

    Job OverviewCompany Overview:At ServiceNow, we empower organizations to achieve their goals through innovative technology solutions. Our team is driven by a shared passion for excellence and a commitment to making a positive impact in the world. We pride ourselves on fostering a culture of collaboration and creativity, where every team member's contributions...

  • Product Marketing Manager

    3 weeks ago

    Austin, Texas, United States Cirrus Logic Full time

    For nearly four decades, Cirrus Logic has been propelled by the top engineers in mixed-signal processing. Our rockstar team thrives on solving complex challenges with innovative end-user solutions for the world's top consumer brands. Cirrus Logic is also known for an award-winning culture, which was built on a foundation of inclusion and fairness, meaningful...

  • Product Marketing Specialist

    7 days ago

    Austin, Texas, United States Restore Hyper Wellness Full time

    Job OverviewCompany Background:Restore Hyper Wellness is a premier retail provider specializing in alternative health and wellness solutions across the United States. Our mission is to enhance accessibility, affordability, and enjoyment of Hyper Wellness, empowering individuals from diverse backgrounds to improve their well-being and achieve their goals.Why...

  • Product Marketing Specialist

    7 days ago

    Austin, Texas, United States Restore Hyper Wellness Full time

    Job OverviewCompany Background:Restore Hyper Wellness is a premier retail provider of alternative health and wellness solutions in the United States. Our mission is to make Hyper Wellness accessible, affordable, and enjoyable for everyone. We strive to help individuals enhance their well-being and achieve peak performance in their daily lives. Recognized by...

  • Senior Marketing Manager for Partner Relations

    7 days ago

    Austin, Texas, United States AmazonWebServices Full time

    Position Overview: Amazon Web Services (AWS) is on the lookout for a highly skilled and self-motivated Senior Partner Marketing Manager to spearhead the marketing strategy and initiatives that facilitate the transition of enterprise applications and workloads to AWS cloud solutions through AWS sales and strategic partners. This role emphasizes collaboration...