Product Marketing Manager

2 months ago

Austin, Texas, United States AlertMedia Full time

Do work that matters.

At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity.

Our values, which reflect our view on what's important and what's right, include: We're humans not robots, Customers always come first, We work better together, Simplicity is our strength, Our reputation is priceless, Hard work pays off.

As one of the fastest growing software companies in the nation, we're focused on finding the best talent and building the best team to continue accelerating our rapid growth to keep up with our demand.

As Product Marketing Manager will be responsible for leveraging a deep understanding of customers, markets, and products to create effective go-to-market strategies, positioning, messaging, and sales enablement content. Taking insights from customers, internal teams, and research, you will create messaging that spans the breadth of our marketing efforts—to drive awareness, purchase, and adoption of AlertMedia's solutions. You will collaborate across product, sales, and customer success teams to position our current and future solutions and create marketing content and sales enablement programs. This role reports to our VP of Product Marketing

Who you are:

You are passionate about customer insights and skilled in building cross-functional strategies that drive revenue, as well as identifying new features and solutions. You thrive in a fast-paced environment and are comfortable creating overall strategy as well as hands-on execution. You have a roll-up-your-sleeves approach with a willingness to support the team and business.

What you get to do every day:

  • Develop the core positioning and messaging for AlertMedia's products, targeted to both technical and business audiences
  • Lead efforts to fully understand our buyer's journey, solving their pain through success stories and leading customer advocacy initiatives
  • Develop and partner to create solution-oriented content to build awareness and support demand generation and sales, including collateral, web site content, videos, webinar and press releases, and customer communications
  • Act as product, domain, and market expert when required via conversations and presentations to customers, analysts, or the press
  • Plan the launch of new releases, managing the launch campaign to current and prospective customers

What you bring to the role:

  • 3+ years of experience in a product marketing role
  • Ability to manage multiple stakeholders – both internal and external – to successfully deliver on programs and campaigns
  • Familiarity with B2B marketing, lead generation, and sales processes
  • Analytical skills to determine marketing effectiveness and ROI of content efforts
  • A history of success delivering product launches, and creating and managing marketing programs
  • Incredible communicator, with an ability to influence and compel through a confident and credible delivery
  • Ability to succeed in a fast-paced environment, while working across sometimes diverse teams (Technical, Product, Customer Success, Sales, and Marketing)
  • Strategic thinker that can see beyond the day-to-day grind to help AlertMedia's customers get more from our service
  • Strong preference for Austin, Texas based candidates

Why you'll love working at AlertMedia:

  • Competitive base salary + Company-wide bonus program
  • Generous and flexible time off and parental leave policies
  • Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees
  • 401K with generous company match
  • Amazing rewards and incentives – we love celebrating each other
  • Commitment to community service with opportunities to give back
  • A Best Places to Work company 8 years in a row and numerous other awards
  • Access to brand new downtown office with 360 views of Austin, high-tech building gym and nearby running trails
  • Ongoing career development through our Learning & Development team

About AlertMedia:

AlertMedia helps organizations protect their people and business through all phases of an emergency. Our award-winning threat intelligence, emergency communication, and travel risk management solutions help companies of all sizes identify, respond to, and recover from critical events faster and with greater confidence. AlertMedia supports critical communication for thousands of leading businesses—including DHL, JetBlue, Coca-Cola Bottling, In-N-Out, and Walmart—in more than 130 countries.

We are an equal-opportunity employer focused on creating a collaborative and exciting place for all to work. Ensuring a diverse, inclusive, and equitable workplace for all people is key to our success and core to our values. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This is an amazing opportunity to be part of our wave of momentum and take our company, and your career, to the next growth stage. We'd love to get to know you better and share how we serve our amazing customers. For more information, please visit

Come join us in our mission to save lives and minimize loss through effective communication.

AlertMedia does not currently sponsor applicants for work visas.

Position is open for remote location except for in the following states: Alaska, Colorado, Louisiana, Montana, North Dakota, Oregon, Pennsylvania, Rhode Island, West Virginia, U.S. territories

By applying for the role, you agree that Alert Media will use your Personal Information in connection with the recruitment process and in accordance with our Privacy Policy –

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