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Product Marketing Executive

2 months ago


Austin, Texas, United States ServiceNow Full time
Job Overview

Company Overview:
At ServiceNow, we are dedicated to transforming the way the world works. Our innovative technology empowers organizations globally, and our talented team is the driving force behind this mission. We thrive in a fast-paced environment, fostering creativity and collaboration to meet the needs of our customers and communities. Join us to be part of a dynamic team that values individuality and collective success.

Position Summary:
We are in search of a passionate product marketing leader who is eager to contribute to a rapidly expanding market segment. The ideal candidate will excel in orchestrating cross-functional initiatives that yield significant results. Exceptional messaging and positioning capabilities, along with a collaborative spirit, are essential for success in this role. If you possess a knack for storytelling and embody a 'one team, one dream' mentality, we encourage you to consider this opportunity.

Key Responsibilities:

  • Lead the development of messaging, positioning, and go-to-market strategies for ServiceNow's Low Code & Intelligent Automation solutions.
  • Collaborate with product teams and sales personnel to enhance awareness, define strategies, and drive growth.
  • Craft compelling narratives and customer experiences that align with product marketing strategies.
  • Simplify complex product information for effective communication across marketing and sales teams.
  • Generate innovative content for sales, campaigns, and influencer outreach to boost market visibility.
  • Facilitate the creation of enablement materials that clearly articulate the value of ServiceNow solutions.
  • Engage with industry analysts to effectively communicate our value proposition and vision.
  • Represent ServiceNow at industry events, advocating for our differentiation in Low Code & Intelligent Automation.

Qualifications:
To excel in this role, candidates should possess:

  • A minimum of 8 years of experience in product marketing, particularly within enterprise software.
  • Proven ability to design and implement content-driven marketing and sales enablement strategies.
  • A results-oriented mindset with a keen attention to detail and a proactive approach.
  • Deep understanding of the needs of IT, App Development, and Automation leaders across various sectors.
  • Strong leadership qualities, along with excellent written and verbal communication skills.
  • Exceptional interpersonal skills for effective collaboration with diverse teams and stakeholders.
  • Willingness to travel as required.

ServiceNow is an Equal Opportunity Employer:
We celebrate diversity and are committed to creating an inclusive environment for all employees.