Lead Product Marketing Strategist

2 weeks ago

Austin, Texas, United States Ownwell Full time
Position Overview

Company Background:

Ownwell is dedicated to assisting property owners in minimizing their real estate expenses. Our innovative software identifies property owners who are overspending on real estate costs. We manage the entire process of reducing expenses through tax appeals, exemptions, and corrections.

Each year, over $40 billion is overpaid in property taxes, with inaccurate tax assessments disproportionately impacting marginalized communities, including people of color, immigrants, and low-income households.

We are committed to enhancing the transparency and fairness of property ownership costs. We believe that everyone, regardless of their status or level of real estate knowledge, should have access to the information, tools, and resources necessary to manage their real estate confidently.

Ownwell is well-capitalized and backed by top-tier investors. Our customer base has expanded by over 1000% year-over-year, with outstanding feedback indicating a strong product-market fit. We seek motivated and passionate individuals who thrive in a collaborative and positive environment where collective success is celebrated.

Our Culture

Our people are our greatest asset. Teamwork is at the core of everything we do. We listen to and learn from one another. We are on this journey together, embracing a fast-paced and truly collaborative atmosphere. Our goal is to succeed as a team and as a company.

We have assembled a diverse group of professionals, including General Appraisers, Certified Public Accountants, Property Tax Consultants, Data Scientists, PhDs, and top-notch customer support representatives, to deliver exceptional results for our clients.

Core Values:

  • Customer Focus
  • Ownership and Accountability
  • Integrity
  • Collaborative Success
  • Innovation and Agility

Key Responsibilities:

  • Design and implement market strategies for new B2C and B2B products and features, including research, competitive analysis, positioning, messaging, and launch support.
  • Craft distinct narratives with messaging that evolves through user feedback, testing, and a thorough understanding of our target market.
  • Act as a strong advocate for customers, demonstrating creativity in marketing, problem-solving abilities, and effective communication skills.
  • Develop and execute marketing strategies that enhance product adoption, engagement, and retention.
  • Assist sales teams in creating compelling content across various formats, including presentations, case studies, website content, and events.
  • Collaborate with the Product team to influence product offerings and identify opportunities for innovation and differentiation that drive business growth.
  • Monitor and evaluate the impact of initiatives across teams in partnership with product, growth marketing, sales, and analytics teams.
  • Establish and track metrics and KPIs to assess the effectiveness of product marketing efforts.

Candidate Profile:

  • Driven, energetic self-starter who collaborates effectively and fosters teamwork and trust within the marketing department.
  • Excellent communicator who articulates ideas clearly and executes cross-functional priorities decisively while keeping stakeholders informed.
  • Proven experience in launching new products/features, leveraging a deep understanding of the market, product, and customers to optimize positioning and messaging.
  • Creative and strategic thinker focused on developing impactful and differentiated marketing and sales initiatives.
  • Skilled in strategy and planning, with a passion for hands-on execution and a founder's mentality to own the product marketing function.
  • Strong command of language, able to express ideas and concepts effectively in both written and visual formats.
  • In-depth knowledge of sales and marketing tools, platforms, and processes.
  • Exceptional project management capabilities, adept at navigating a fast-paced, team-oriented environment.

What We Offer:

  • Entrepreneurial culture that empowers you to take charge of your career, with our support along the way.
  • Access to a professional network to foster community beyond Ownwell.
  • Flexible paid time off, allowing you to manage your time away from work, along with 11 company holidays and a designated time for year-end recharge.
  • Comprehensive health benefits that prioritize your well-being and that of your family.
  • Learning support through an annual stipend to invest in your personal development.
  • Support for new parents, including fully paid parental and bonding leave.
  • As applicable, complimentary real estate and tax consulting licensing and renewal.

Ownwell's vision is to democratize access to real estate expertise. We aim to provide access to everyone, and to achieve this, we need a team that reflects diverse backgrounds, ethnicities, cultures, and experiences. Ownwell is an equal opportunity employer, committed to fostering an inclusive environment.

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