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Lead Product Marketing Strategist

2 months ago

Austin, Texas, United States Ownwell Full time
Position Overview

Company Overview:

Ownwell is dedicated to assisting property owners in minimizing their real estate ownership expenses. Our innovative software identifies property owners who are overspending on real estate costs, and we manage the comprehensive process of reducing these expenses through tax appeals, exemptions, and corrections.

Each year, over $40 billion is unnecessarily paid in property taxes, with inaccurate tax assessments disproportionately impacting marginalized communities, including people of color, immigrants, and low-income households.

We are committed to enhancing the transparency and fairness of property ownership costs. We believe that everyone, regardless of their status or level of real estate knowledge, should have access to the information, tools, and resources necessary to manage their real estate confidently.

Ownwell is a well-funded, venture-backed company supported by some of the most reputable investors globally. Our customer base has expanded by over 1000% year-over-year, with outstanding feedback indicating a strong product-market fit. We seek passionate and driven individuals who thrive in a collaborative and positive culture where collective success is paramount. If this resonates with you, we invite you to help us transform how everyday homeowners manage their real estate nationwide.

Our Culture:

Our people are our greatest asset. At the core of our operations is a genuine sense of teamwork. We actively listen and learn from one another. We are on this exciting journey together, embracing a fast-paced and truly collaborative environment. Our goal is to succeed as a unified team and as a company.

We have assembled a diverse group of professionals, including General Appraisers, Certified Public Accountants, Property Tax Consultants, Data Scientists, PhDs, and top-tier customer support representatives, to deliver exceptional results for our clients.

Core Values:

  • Customer Focus
  • Ownership and Accountability
  • Integrity and Ethics
  • Collaborative Success
  • Innovation and Progress

Key Responsibilities:

  • Design and implement market strategies for new B2C and B2B products and features, including conducting research, competitive analysis, positioning, messaging, and supporting product launches.
  • Craft unique narratives with messaging that evolves based on user feedback, testing, and a comprehensive understanding of our target audience.
  • Act as a strong advocate for customers, demonstrating creativity in marketing, problem-solving skills, and effective communication.
  • Develop and lead marketing strategies that enhance product adoption, engagement, and customer retention.
  • Assist the sales team in creating compelling content across various formats, including presentations, case studies, website content, and conference materials.
  • Collaborate with the Product team to influence product offerings and identify opportunities for innovation and differentiation that drive business growth.
  • Monitor and evaluate the impact of initiatives across teams in partnership with product, growth marketing, sales, and analytics teams.
  • Establish and track metrics and KPIs to assess the effectiveness of product marketing efforts.

Candidate Profile:

  • Motivated, high-energy self-starter who collaborates effectively and fosters teamwork, building credibility and trust within the marketing department.
  • Excellent communicator who articulates ideas clearly and executes cross-functional priorities decisively while keeping stakeholders informed.
  • Demonstrated experience in launching new products/features, leveraging a deep understanding of the market, product, and customers to optimize positioning and messaging.
  • Creative and strategic thinker focused on developing impactful and differentiated marketing and sales initiatives.
  • Skilled in strategy and planning, with a passion for hands-on execution and a founder's mentality in owning the product marketing function.
  • Exceptional written and visual communication skills.
  • Thorough knowledge of sales and marketing tools, platforms, and processes.
  • Outstanding project management abilities, capable of thriving in a fast-paced, team-oriented environment.

Benefits Offered:

  • Entrepreneurial culture that encourages ownership of your career; we support your professional journey.
  • Access to a broad network for community building beyond Ownwell.
  • Flexible paid time off, allowing you to manage your time away, in addition to 11 company holidays and a designated week for year-end rest.
  • Comprehensive health benefits that prioritize your and your family's well-being.
  • Annual learning support stipend to invest in your personal development.
  • Generous parental leave policy to support your journey as a new parent.
  • Complimentary real estate and tax consulting licensing and renewal, as applicable.

Ownwell's vision is to democratize access to real estate expertise. We strive to provide access to everyone, and to achieve this, we need a team that reflects diverse backgrounds, ethnicities, cultures, and experiences. Ownwell is an equal opportunity employer and does not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other status.