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Product Marketing Lead

2 months ago

Austin, Texas, United States Ownwell Full time
About the Role

We are seeking a highly skilled and experienced Product Marketing Manager to join our team at Ownwell. As a key member of our marketing department, you will be responsible for developing and executing market strategies for new products and features, as well as creating and owning the first product marketing function here at Ownwell.

Key Responsibilities
  • Market Strategy Development: Develop and execute market strategies for new B2C and B2B products and features, including research, competitive analysis, positioning, messaging, and supporting launches.
  • Product Messaging: Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience.
  • Cross-Functional Collaboration: Collaborate with the Product team to influence product offerings and identify opportunities for innovation and differentiation that drive business growth.
  • Marketing Strategy Execution: Create and direct marketing strategies that improve product adoption, engagement, and retention.
  • Analytics and Performance Tracking: Track and analyze the impact of work across teams in partnership with product, growth marketing, sales, and analytics teams.
About You

We are looking for a growth-driven, high-energy, self-starter who collaborates well with others and acts in a manner that promotes teamwork and builds credibility and trust in the marketing department. You should have a strong communicator who clearly gets ideas across and executes on cross-function priorities with decisiveness and at a high level, keeping stakeholders informed along the way.

You should have proven expertise in launching new products/features and leverage deep understanding of the market, product, and customers to maximize positioning and messaging. You should be creative and thoughtful, focused on developing results-driven and differentiated marketing and sales initiatives, positioning, and messaging.

You should have a founder's mentality and own the product marketing function. You should have excellent control over language and express ideas and thoughts in written and visual form. You should have in-depth knowledge of sales and marketing tools, platforms, and processes. You should have exceptional project management skills; capable of navigating a fast-paced, team-oriented environment.

What We Offer
  • Entrepreneurial Culture: Own your career; we are here to support you in the journey.
  • Access to First Round Network: Build your community outside of Ownwell.
  • Flexible PTO: We believe in giving you the flexibility to own your time off. In addition to flexible time off, you will get 11 company holidays. We offer the last week of the year to recharge and reset.
  • Competitive Health Benefits: We care for you and your family's health, as reflected in our benefits coverage.
  • Learning Support: We offer a $1,000 stipend per year to enable investing in your individual learning needs.
  • Supporting Parental Journey: We offer up to 16 weeks of fully paid parental and bonding leave to support your journey as a new parent.
  • Complimentary Real Estate and Tax Consulting Licensing and Renewal: As applicable.

We welcome people from all backgrounds, ethnicities, cultures, and experiences. Ownwell is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other status.