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Principal Product Marketing Manager

2 months ago

Austin, Texas, United States CIRCLE Full time

About Circle

Circle is a pioneering financial technology company at the forefront of the emerging internet of money, where value can flow freely and efficiently, just like digital data. Our groundbreaking infrastructure – including USDC, a blockchain-based dollar – empowers businesses, institutions, and developers to harness the power of this major turning point in the evolution of money and technology.

What You'll Be Part of

Circle is committed to transparency and stability in everything we do. As we expand into new markets, we're driven by speed, efficiency, and a strong sense of community. Our employees live by our core values: Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. We've built a flexible and diverse work environment where new ideas thrive, and everyone is a stakeholder.

What You'll Be Responsible For

We're seeking an experienced Principal Product Marketing Manager to define and drive Go-to-Market for Circle's platform of developer tooling and blockchain infrastructure. This role will report to our Senior Manager of Product Marketing and work closely with a dynamic, action-oriented team focused on this strategic product pillar.

Key Responsibilities

  • Serve as the subject matter expert on our products' features and benefits, competitive landscape, customer segmentation, and platform narrative for developers.
  • Develop positioning, messaging, and channel strategy to drive GTM for new product launches and ongoing growth initiatives.
  • Partner with Product and Business Development to identify new market opportunities and support the discovery and definition of new products.
  • Coordinate with cross-functional teams to support GTM activations with marketing, communications, and sales enablement materials (product webpages, blog posts, pitch decks, 1-pagers, battlecards, technical workshops, case studies).

What You'll Bring to Circle

  • 10+ years of relevant experience in Product Marketing or a combination of Product, Engineering, Marketing, Business Development, or a related field; experience with B2B software or technology services preferred.
  • Deep knowledge of blockchain, digital currency, fintech, and capital markets.
  • Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products.
  • Experience with driving GTM strategy and execution alongside highly cross-functional teams.
  • Highly independent and motivated to go deep in the tech and learn.
  • Thrives in unstructured environments and builds order in chaos.
  • Familiarity with Slack, Google Workspace, Coda, and macOS.

Additional Information

  • This position is eligible for day-one PERM sponsorship for qualified candidates.
  • Circle is committed to creating an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
  • Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs.
  • Base Pay Range: $175,000 - $225,000.
  • Annual Bonus Target: [Insert target percentage or range].
  • Also Included: Equity & Benefits (including medical, dental, vision, and 401(k)). Circle has a discretionary vacation policy. We also provide 10 days of paid sick leave per year and 11 paid holidays per year.
  • We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.