Current jobs related to Product Marketing Director - Austin, Texas - BigCommerce

  • Product Marketing Director

    2 weeks ago

    Austin, Texas, United States Baxter Planning Full time

    Job Title: Director, Product MarketingBaxter Planning is seeking a strategic and tactical Director of Product Marketing to drive the positioning, messaging, and go-to-market strategies for our portfolio of products.Key Responsibilities:Develop clear and differentiated positioning and messaging that resonates with target audiences and highlights our unique...

  • Product Marketing Director

    4 days ago

    Austin, Texas, United States Tricentis GmbH Full time

    Product Marketing DirectorTricentis GmbH is seeking a highly skilled Product Marketing Director to lead the development of comprehensive product marketing strategies that drive awareness, adoption, and revenue growth for our quality engineering platform.Key Responsibilities:Develop and execute go-to-market strategies for complex software solutions, aligning...

  • Product Marketing Director

    4 weeks ago

    Austin, Texas, United States SEON Technologies Full time

    About SEON TechnologiesSEON Technologies is a leading provider of fraud prevention solutions, dedicated to creating a fraud-free world. With a strong presence in multiple locations, including Budapest, London, Austin, and Jakarta, the company is rapidly expanding its global footprint.Job DescriptionWe are seeking an experienced Product Marketing Director to...

  • AI Product Marketing Director

    4 weeks ago

    Austin, Texas, United States Riverbed Technology Full time

    Job Title: Senior Director of AI Product MarketingRiverbed Technology is seeking a highly experienced Senior Director of AI Product Marketing to lead the go-to-market strategy and execution for our AI-powered observability platform. As a key member of our product marketing team, you will be responsible for developing and executing a comprehensive product...

  • Product Marketing Director

    1 month ago

    Austin, Texas, United States BigCommerce Full time

    About the RoleWe are seeking a highly skilled Product Marketing Director to join our team at BigCommerce. As a key member of our marketing organization, you will be responsible for developing and executing the product marketing strategy for our ecommerce platform.Key ResponsibilitiesMarket Intelligence: Conduct market research to understand customer needs...

  • Product Marketing Director

    2 weeks ago

    Austin, Texas, United States SEON Technologies Full time

    About SEON TechnologiesSEON Technologies is a rapidly growing company that has evolved from a small team of 2 to a powerhouse of over 200 employees across multiple locations. With expansion plans underway, our goal remains unwavering: to create a Fraud Free World. Our groundbreaking achievements, including a record-breaking Series B funding round and...

  • Product Marketing Director

    1 month ago

    Austin, Texas, United States ServiceNow Full time

    About ServiceNowAt ServiceNow, we're revolutionizing the way organizations work. Our technology makes the world work for everyone, and our people make it possible. We're a team of ambitious change makers who have a restless curiosity and a drive for ingenuity.We believe that our best work happens when we live our best lives and share our unique talents....

  • Senior Director Product Marketing Custom Compute

    1 month ago

    Austin, Texas, United States Veracity Full time

    Job Title: Senior Director Product Marketing Custom ComputeAt Veracity, we are seeking a highly experienced Senior Director Product Marketing to lead our Custom Compute product marketing efforts. As a key member of our product marketing team, you will be responsible for developing and executing go-to-market strategies to drive revenue growth and market share...

  • Director of Marketing

    4 weeks ago

    Austin, Texas, United States Huckberry Full time

    Job Title: Director of MarketingHuckberry is seeking a highly skilled Director of Marketing to lead our product marketing and creative campaign strategy. As a key member of our team, you will be responsible for developing and executing innovative marketing campaigns across channels, driving growth and brand visibility.Key Responsibilities:Develop and execute...

  • Marketing Director

    1 month ago

    Austin, Texas, United States Huckberry Full time

    Job Title: Director of MarketingHuckberry is seeking a dynamic and visionary Director of Marketing to lead our product marketing and creative campaign strategy. As a key member of our team, you will be responsible for setting the execution standards and product positioning strategies for our campaign ecosystem.Key Responsibilities:Develop and execute...

  • Senior Director of Product Marketing for Custom Storage Solutions

    2 weeks ago

    Austin, Texas, United States Crescent City Recruitment Group Full time

    Job Title: Senior Director of Product Marketing for Custom Storage SolutionsWe are seeking a highly experienced Senior Director of Product Marketing to lead our product marketing efforts for custom storage solutions. As a key member of our team, you will be responsible for developing and executing product marketing strategies to drive business growth and...

  • Director of Marketing

    2 weeks ago

    Austin, Texas, United States Serenity Kids Full time

    Job Title: Director of MarketingSerenity Kids is seeking a highly skilled and experienced Director of Marketing to join our team. As a key member of our leadership team, you will be responsible for developing and executing the company's marketing strategy, driving revenue growth, and building a strong brand presence in the market.About Serenity KidsSerenity...

  • Marketing Director

    3 weeks ago

    Austin, Texas, United States Sesh Products Full time

    Job Title: Head of MarketingWe are seeking an experienced Trade Marketing Director to join our team at Sesh Products and drive the growth of our nicotine pouch products across the United States.Key Responsibilities:Develop and execute comprehensive trade marketing strategies to drive distribution, increase market share, and enhance brand presence across the...

  • Senior Director of Product Marketing for Custom Compute Solutions

    4 weeks ago

    Austin, Texas, United States Aquent Full time

    Job Title: Senior Director of Product Marketing for Custom Compute SolutionsJoin our team as a Senior Director of Product Marketing for Custom Compute Solutions and play a key role in driving growth in a multibillion-dollar market. As a leader in custom silicon solutions for accelerated infrastructure, we partner with customers to execute complex custom...

  • Marketing Director

    2 weeks ago

    Austin, Texas, United States Tiff's Treats Full time

    Marketing Director OpportunityTiff's Treats is a leading provider of warm, fresh-baked cookie delivery services, with a presence in 150 locations across the US. We're seeking an experienced Marketing Director to drive business growth and expansion through innovative marketing strategies.Key Responsibilities:Develop and execute a comprehensive marketing...

  • Marketing Director

    1 week ago

    Austin, Texas, United States Huckberry Full time

    Job Title: Director of MarketingHuckberry is seeking a visionary Director of Marketing to lead our product marketing and creative campaign strategy. This role is perfect for a leader with a deep understanding of men's style and the outdoor adventure landscape, and a proven track record of developing and executing innovative marketing campaigns across...

  • Product Marketing Director

    1 week ago

    Austin, Texas, United States The Amherst Group Limited Full time

    The Amherst Group Limited is seeking a seasoned change management leader to spearhead our efforts in delivering exceptional customer experiences, employee satisfaction, and driving product excellence.This role will be instrumental in shaping our customer journey for all MSR's customers internally and externally, enhancing product offerings, and ensuring that...

  • Marketing Director

    2 weeks ago

    Austin, Texas, United States Siege Media Full time

    Job Title: Director, MarketingWe are seeking a highly skilled and experienced Director of Marketing to join our team at Siege Media. As a key member of our leadership team, you will be responsible for developing and executing our marketing strategy to drive business growth and success.About the RoleThe Director of Marketing will be responsible for leading...

  • Marketing Director

    4 days ago

    Austin, Texas, United States Huckberry Full time

    Huckberry is seeking a visionary Marketing Director to lead our product marketing and creative campaign strategy. This role is perfect for a dynamic leader with a deep understanding of men's style and the outdoor adventure landscape, and a proven track record of developing and executing innovative marketing campaigns across channels.The ideal candidate will...

  • Director of Product Marketing for Zero Trust Solutions

    2 weeks ago

    Austin, Texas, United States Dispel Full time

    Job Title: Director of Product Marketing for Zero Trust SolutionsWe are seeking a seasoned product marketing professional to lead the development and execution of our zero trust solutions marketing strategy.About DispelDispel is a cybersecurity company specializing in secure remote access, OT DMZ unification, and threat detection for industrial control...

Product Marketing Director

2 months ago

Austin, Texas, United States BigCommerce Full time

About BigCommerce

BigCommerce is a leading ecommerce platform that empowers merchants to sell more at every stage of growth, from small startups to mid-market businesses and large enterprises. Our mission is to provide a best-in-class platform that enables our customers to focus on what matters most: growing their businesses.

Job Summary

We are seeking a highly experienced Director of Product Marketing to join our team. As a key member of our marketing organization, you will be responsible for developing and executing the platform's product marketing strategy, including product launches and product positioning & messaging to drive awareness, retention, adoption, and competitive differentiation.

Key Responsibilities

  • Market Intelligence: Conduct in-depth market research to uncover the needs and preferences of our target audience, analyzing demographics, behaviors, trends, and competitors to shape our product strategy.
  • Product Positioning and Messaging: Develop innovative positioning strategies to set our products apart from the competition and create compelling messaging that resonates with our audience.
  • Go-to-Market Strategy: Collaborate with the marketing team to craft and execute dynamic go-to-market strategies, determining the best channels, pricing strategies, and promotional tactics for successful product launches.
  • Impact & Effectiveness: Define and report on the impact and measurement of product marketing initiatives.
  • Cross-functional Collaboration: Work closely with product development, sales, and marketing teams to ensure seamless alignment and cohesive strategies.
  • Sales Enablement: Equip our sales teams with the tools, training, and collateral they need to excel, creating impactful sales presentations, product guides, and competitive analyses.
  • Customer Feedback and Insights: Gather and analyze customer feedback to inform future product development and marketing strategies, using data to gain insights into user behavior and preferences.
  • Product Lifecycle Management: Monitor product performance throughout its lifecycle, identifying growth opportunities and adjusting marketing strategies to maximize product success.
  • Thought Leadership: Act as the primary thought leader for the platform, including speaking engagements and content creation (white papers, product briefs, technology write-ups) that support the buyer's journey.
  • Competitive Intelligence: Understand the competitive landscape, be an expert on our competition, and how they are positioned and priced.
  • Team Leadership: Lead and inspire a small team of product marketing managers.

Requirements

  • 10-12+ years of experience in hands-on product marketing roles.
  • Outstanding communication skills and extraordinary writing ability to craft impactful content.
  • Deep experience creating messaging and engaging content that translates product scenarios aligned to customer needs.
  • Strong executive communication, storytelling skills, and the ability to translate complex ideas into simple customer stories.
  • Proven track record of successfully launching products, ideally SaaS platform products, including a strong ability to drive and coordinate efforts across teams.
  • Strong ROI-tracking skills, including the ability to prove what is – or isn't – working with product programs.
  • Ability to tackle ambiguous problems and break them down into well-scoped solutions.
  • Willingness to flex between strategic and tactical/execution responsibilities.
  • Demonstrated ability to build and lead high-performing product marketing teams that have delivered products that lots of customers use and love.
  • High energy, drive-for-results, and big-picture thinker that inspires teams.
  • Ability to build relationships and communicate and negotiate with cross-functional teams, being a powerful influencer.
  • Bias for action and making things happen.
  • Deep customer curiosity, leading to a deep understanding of how their businesses work, their pain points, and how they use the product.
  • Genuine product curiosity, leading to a strong understanding of the ecommerce space and the BigCommerce platform.
  • Value market research and have a finger on the pulse of the competition.
  • Understand that human behavior is complex and changing behaviors is a lot harder than building features and technology.
  • Plugged into the worldwide commerce ecosystem of 3rd party developers and solutions, speaking their language and having their respect.