Product Marketing Manager

1 week ago


Austin, Texas, United States Omnicell, Inc Full time

Product Marketing Manager (Point of Care)

We are seeking a skilled Product Marketing Manager to join our team at Omnicell, Inc. to develop and execute marketing programs for our Point of Care solutions.

Key Responsibilities:

  • Collaborate with Product Management and cross-functional teams to anticipate the needs of customer-facing teams when new products, features, enhancements, and fixes are released.
  • Empower our client-facing teams by creating marketing collateral and sales enablement materials that include presentations, FAQs, quoting guides, training materials, and messaging.
  • Define insights into customer needs and market opportunities by actively engaging with sales and customer success teams, presenting to clients, and embedding these insights within product narratives and stories.
  • Formalize product proof points as well as differentiated and engaging packaging and positioning strategies.
  • Monitor competitive activity – both direct and indirect – and adjust, update, or refine the value proposition to further differentiate our products and services.
  • Support customer-facing teams by obtaining and leveraging deep knowledge of your product and related internal stakeholders.
  • Partner with Marketing and Sales teams to build the funnel for your product, and accelerate the time to close deals.
  • Serve as a demonstration expert for your product, being able to deliver demonstrations and train others to provide demonstrations.

Requirements:

  • Bachelor's Degree
  • 1-3 years' experience in a Product Marketing role
  • In lieu of Product Marketing experience: Marketing, Product Management, or Sales role within healthcare, technology, or medical devices

Preferred Qualifications:

  • MBA or other advanced degrees
  • Acute care nursing or pharmacy experience

Work Conditions:

  • Travel requirements: up to 20%
  • Remote/home office


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