Regional Sales Manager

2 months ago

Atlanta, Georgia, United States Blakes Beverage Company Full time

Atlanta, GA based, this position works directly with the assigned Blake's Beverage Co. territory wholesaler(s) and their sales management and staff to promote sales, the Blake's brand(s) at large while achieving or exceeding target distribution and volume goals. The RSM establishes and maintains a professional sales relationship with key retailers and distributors within the assigned territory with the goal of continuous improvement on all levels of sales and distribution.


ESSENTIAL DUTIES AND RESPONSIBLITIESInclude the following. Other duties may be assigned.
  • Supports Blake's Beverage Co. Core Values, Purpose, and Philosophies
  • Maintains constant communication with the Regional Director, Wholesaler Brand Manager and other Key Management contacts at assigned Distributors, Distributor sales force, and key retailers across all segments of business including On Premise & Off Premise Independents, On & Off Premise Chain accounts as well as Special Events and Venues.
  • Develops quarterly target lists built from goals and objectives in support of Annual Brand Plan
  • Must be able to analyze and develop sales opportunity data and reporting from VIP software or other company provided sales software.
  • Utilizes VIP/Karma to organize workflow, document trade call frequency and communicate market activity and opportunities to distributors.
  • Develops and maintains pro-active and positively beneficial relationships with wholesale and retail accounts.
  • Conducts ongoing brand training with retailers, distributor partners, and consumers.
  • Assists at all special events and festivals in the territory.
  • May be chosen to travel and support brand initiatives in other markets through Crew Drive & Market Blitz activities.
  • Performs administrative tasks as they are assigned (expense reports, monthly work calendar, establish distribution targets.
  • Always maintains a professional image and demeanor.
  • Able to maintain and report an expense budget within the given parameters.
  • Ability to work both independently and within a team environment.
  • Ability to be measured by stipulated KPI's that indicate and govern individual and collective performance.
Required Knowledge, Skills and Abilities

To perform this job successfully, an individual must be able to perform each essential duty at a high level. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Live in the territory for which RSM is responsible.
  • Self-starter/ Self-motivated
  • Reliable car and a valid driver's license.
  • Ability to work flexible schedule; ability to work nights and weekends if necessary.
  • An understanding that during peak times of the year, schedules will vary and flexibility is a must.
  • Excellent organizational, planning, and sales skills.
  • Five years' minimum experience working in the three-tier distribution system either with a beer wholesaler or beverage supplier.
  • Strong knowledge in craft beer, hard cider, FMB and all other non-spirit alcoholic beverages, the industry at large, and its retailers and consumers.
  • Proficient in Microsoft office – Word, Excel, PowerPoint, Outlook.
  • Excellent oral, analytical, written, and communication skills.
  • Dynamic public specking and presentation skills
  • Travel is required.

Education and/or Experience
Bachelor's degree (B. A.) from four-year College or university; or a minimum of two years related experience and/or training; or equivalent combination of education and experience.


Work EnvironmentThis job operates in a professional work environment. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
  • Work will be done in a home office or in a vehicle.
  • Consistent trade calls to accounts across all segments of business is required.
  • This position is expected to model and always adhere to the Blake's Servant Leadership philosophy and values, including our commitment to inclusion, quality, profitability, our co-workers, our community, and our company.
Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to stand; walk; sit and talk or hear.
I acknowledge that I can complete the essential job functions, as described above, with or without reasonable accommodations. If I have any questions about job duties not specified on this description that I am asked to perform, I should discuss them with the Vice President of Sales, Midwest Regional Director or Human Resources.

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