Senior Specialist- Marketing Strategy

4 weeks ago

Chicago, Illinois, United States United Airlines Full time

There's never been a more exciting time to join United Airlines. We're on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we're growing – in the years ahead, we'll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

Our Marketing and Loyalty team is the strategic force behind United's industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers' familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that's because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

The Senior Specialist, Marketing Strategy is responsible for the development and delivery of best-in-class, personalized marketing campaigns and promotions which drive incremental revenue, customer engagement and loyalty program growth and engagement.

Key Responsibilities:
  • Write creative briefs, plan and execute marketing campaigns via email, paid social, , app, SMS, push, airport and onboard channels in an efficient and effective manner
  • Collaborate with cross-functional internal teams and external vendors to develop and launch best-in-class marketing campaigns
  • Regularly communicate the status of in-progress campaigns and performance of in-market campaigns with stakeholders
  • Use data to ensure campaigns are effectively personalized to deliver the most customer and business value, and incorporates learnings into future campaigns
  • Thinks strategically with the customer's experience in mind

NOTE: This position provides a hybrid work arrangement including days worked onsite at our downtown Chicago office location and remotely.

Qualifications

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the "desired" qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes We are always looking for individuals who will bring something new to the table

What's needed to succeed (Minimum Qualifications):
  • Bachelor's degree or 4 years of applicable work experience
  • 3-5 years of relevant work experience
  • Previous experience brief writing, planning and executing integrated marketing campaigns
  • Ability to collaborate with and influence wide range of partners and stakeholders
  • Excellent written and verbal communication skills
  • Strong project management skills with the ability to independently manage priorities and multiple campaigns simultaneously
  • Excellent analytical skills
  • Ability to adapt to changing business environment and priorities
  • Must be legally authorized to work in the United States for any employer without sponsorship
What will help you propel from the pack (Preferred Qualifications):
  • Experience working in large corporate or agency environment
  • Marketing, B2C communications and/or advertising agency experience for major global brands, clients or enterprises

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact to request accommodation.

Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT

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