Senior Vice President, Integrated Media Strategy

2 weeks ago


Chicago, Illinois, United States Publicis Groupe Full time
  • Full-time
Company Overview

Publicis Groupe is a leading global communications organization, dedicated to delivering transformative experiences that resonate with audiences. Our mission is to create impactful connections through innovative strategies that harness the power of data, technology, and creativity. With a diverse portfolio of services, we empower brands to thrive in an ever-evolving marketplace.

Position Overview

As the Senior Vice President, Integrated Media Strategy, you will spearhead investment strategies across various digital media platforms, including video, social, search, display, and native advertising. This role requires you to lead the investment teams to ensure a cohesive market approach and to align our media strategies with client objectives to surpass campaign performance indicators.

We are in search of a dynamic Senior Vice President who can captivate clients, motivate team members, and adeptly manage multiple projects simultaneously.

Key Responsibilities:

  • Oversee and enhance digital marketing initiatives to optimize the effectiveness of performance marketing expenditures.
  • Guide a team of channel specialists, managing their workflow while providing strategic direction and oversight.
  • Collaborate with the Analytics team to monitor client performance and pacing across the digital media landscape.
  • Act as the primary liaison for clients and internal teams regarding the comprehensive digital investment portfolio.
  • Demonstrate fluency in various digital media channels, leveraging expertise from activating multiple platforms.
  • Utilize historical analytics and performance data to validate investment strategies and inform tactical decisions, maintaining a commitment to optimizing campaign success.
  • Establish and nurture strong relationships with key media partners within the digital ecosystem (e.g., Google, Facebook, Amazon).
  • Work closely with client finance teams to determine optimal media spending strategies that drive results.
  • Introduce innovative solutions and creative thinking to both partners and clients.
  • Collaborate with teams to address and resolve campaign management challenges as they arise, while effectively communicating issues with clients.
  • Maintain relationships with internal practice leads and the full investment team (up to 15+ individuals).
  • Provide leadership and stability, serving as a point of escalation for clients and team members as necessary.
  • This position reports directly to the Senior Vice President of Investments.
Qualifications
  • 10+ years of experience in media planning and buying, with a strong emphasis on performance media.
  • A Bachelor's degree or higher in advertising, marketing, business administration, communications, or a related field.
  • Strong analytical skills and comfort with data interpretation.
  • 5+ years of experience in people management, overseeing a team of five or more in account management or client services.
  • Established relationships within the advertising technology sector, brand teams, and publishing partners.
  • Exceptional negotiation skills with a focus on delivering incremental value to clients.
  • Excellent communication and writing abilities, characterized by poise, precision, and kindness.
  • Aptitude for packaging and presenting concepts and new opportunities effectively.
  • Strategic mindset with the ability to see the broader picture.
  • Self-motivated with the capability to work independently and collaboratively within a team environment.

If you possess the necessary qualifications and are ready to take on this exciting challenge, we look forward to hearing from you.

Additional Information

Publicis Groupe is an equal opportunity employer.



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