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Product Strategy Specialist

2 months ago

Chicago, Illinois, United States Apex Exchange Full time
Job Overview

This position is vital for monitoring emerging partnerships, industry developments, competitive intelligence, and more. The Specialist will be part of a dynamic team dedicated to pinpointing significant growth prospects that should be assessed as potential solutions for Apex Exchange.

You will play a crucial role within the Product Strategy & Solutions team, assisting the Solutions Team in various facets of business planning and solution development. Collaborating with stakeholders across Media Solutions, Investment, Activation, and Insights, you will identify potential gaps or client challenges that can be addressed through innovative products and partnerships. Engaging with vendors across the advertising sector will keep you informed about the latest capabilities across various channels and industry trends.

In addition to supporting our marketplace analysis, this role will communicate key insights, recommendations, and updates to our executive leadership.

You will report to the Senior Vice President of Product Strategy & Solutions.

Key Responsibilities:

  • Continuously refine our analysis of market spending, adoption of new formats or solutions, and notable mergers and acquisitions.
  • Support our product steering efforts by monitoring the convergence of supply and solutions across video, audio, display, social, and out-of-home channels.
  • Examine consumer trends in collaboration with our Research & Insights Team to inform how we structure our supply packages and market our solutions.
  • Regularly review go-to-market materials, updating them with the latest research and insights from the Research & Insights team.
  • Foster strong interdepartmental relationships and adapt processes and feedback loops to promote product collaboration across media channels.
  • Collaborate with the Activation Team to analyze RFPs and track consistent trends across successful and unsuccessful opportunities.
  • Assist in creating internal resource documents and process documentation for new solutions.
  • Contribute to reporting and insights that guide team and business structure decisions.
  • Participate in team-wide meetings, noting market and client feedback on solutions.
  • Help create product presentations for team-wide status meetings.
  • Evaluate external advertising technology companies, assessing how their capabilities may enhance our solutions.
  • When appropriate, support quarterly business reviews with product-level reporting and data interpretation to provide optimization suggestions.

Qualifications:

  • Minimum of 3 years of experience in media within an analytical or data-driven capacity.
  • A bachelor's degree in a relevant field of study is preferred.
  • Proficiency in systems and software (Salesforce, PowerPoint, automation tools, data visualization tools, etc.).
  • Strong understanding of data and systems across a variety of research tools.
  • Ability to facilitate discussions both internally across teams and externally with industry representatives.
  • Exceptional presentation skills, demonstrating the ability to interpret data and identify key themes.

Additional Information:

At Apex Exchange, we believe that our differences make us stronger. We are committed to fostering belonging and creating equitable and inclusive experiences for all talent. Our comprehensive benefits package includes medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All information will be kept confidential according to EEO guidelines.

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