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Product Strategy Specialist

2 months ago

Chicago, Illinois, United States Apex Exchange Full time
Job Overview

The Specialist in Product Strategy plays a pivotal role in monitoring emerging partnerships, industry developments, competitive dynamics, and more. This position is integral to a dynamic team dedicated to pinpointing significant growth avenues that will be assessed as potential solutions for Apex Exchange.

As a vital contributor to the Product Strategy & Solutions team, you will assist the Solutions Team in various facets of business planning and solution development. Collaborating with stakeholders across Media Solutions, Investment, Activation, and Insights, you will identify potential gaps or client challenges that can be addressed through innovative products and partnerships. Engaging with vendors throughout the advertising sector will be essential to stay informed about the latest capabilities across various channels and industry trends.

In addition to supporting marketplace analysis, this role will communicate key insights, recommendations, and updates to the executive team.

You will report directly to the Senior Vice President of Product Strategy & Solutions.

Key Responsibilities:

  • Continuously refine our analysis of market spending, adoption of new formats or solutions, and significant mergers and acquisitions.
  • Support product steering by monitoring the convergence of supply and solutions across video, audio, display, social, and out-of-home media.
  • Examine consumer trends in collaboration with the Research & Insights Team to inform the construction of our supply packages and marketing strategies for our Solutions.
  • Regularly review go-to-market materials, updating them with the latest research and insights from the Research & Insights team.
  • Foster strong interdepartmental relationships and adapt processes to enhance product collaboration across media channels.
  • Collaborate with the Activation Team to analyze RFPs and track consistent trends in won and lost opportunities.
  • Assist in developing internal resource documents and process documentation for new Solutions.
  • Contribute to reporting and insights that guide team and business structure decisions.
  • Participate in team-wide meetings, noting market and client feedback on Solutions.
  • Help create product presentations for team-wide status meetings.
  • Evaluate external advertising technology companies, identifying how their capabilities may enhance our Solutions.
  • When applicable, support quarterly business reviews with product-level reporting and data interpretation to provide optimization suggestions.

Qualifications:

  • Minimum of 3 years of experience in media within an analytical or data-driven capacity.
  • A bachelor's degree in a relevant field of study is preferred.
  • Proficiency in systems and software such as Salesforce, PowerPoint, automation tools, and data visualization tools.
  • Strong understanding of data and systems across a variety of research tools.
  • Ability to facilitate discussions both internally across teams and externally with industry representatives.
  • Exceptional presentation skills, showcasing the ability to interpret data and identify key themes.

Additional Information:

Apex Exchange values diversity and inclusion, believing that our differences strengthen our organization. We are committed to fostering belonging and creating equitable experiences for all talent.

We offer comprehensive and inclusive benefit programs to support the diverse needs of our talent, enabling every individual to grow and thrive.

All information will be kept confidential according to EEO guidelines.

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