Field Sales Manager
1 month ago
Accountabilities & Impact:
- Execute all aspects of sales plan with distributor network. Present brand plans, pricing and promotion, and programming according to parameters of business plan. Monitor and analyze assigned territory budgets
- Responsible for on-going and consistent communication with distributors to include monitoring of product levels and increasing of actual shipments and depletions.
- Responsible for plan and management of WABP.
- Responsible for brand execution at the market level. Brand standards to include: pricing, shelf placement, cold box placement, display, draft, and bottle placement.
- Monitor and track marketing programs.
- Control operating and A&P expenses and manage budget and expenses appropriately.
- Depending on the size of the market, may have direct reports.
- Keep abreast of competitive trends and report appropriate development
- 12 days (60% of time) managing retail execution, surveying (with and without the wholesaler), evaluating distribution, display, and ad feature execution. In addition, evaluate Retail Manager selling skills.
- 4 days (20% of time) managing all wholesaler issues and meeting to include programming, pricing, forecasting, new product launches and ABP meetings, as well as all internal issues at wholesaler, kick-off meetings and POS management.
- 4 days (20% of time) managing all administrative requirements due on a monthly basis (forecasting, fiscal responsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives.
- 5+ years of sales experience
- 3+ years' experience working with distributors/wholesalers, 3+ years' experience in beverage category
- Strong Analytical and math skills for budgeting, analysis, etc.
- Microsoft Office (PowerPoint, Word & Excel) - ability to develop and present
- Ability to travel as necessary
- Bachelor's Degree preferred
Sense of Urgency
- We value sense of urgency because we are a fast-paced company in a fast-paced industry
- You act as if there is no tomorrow and get it done today
- We value authenticity because we need to stay real
- You are authentic, diplomatic, respectful, thoughtful and you always have the best intentions
- We value simplicity; why use 50 words when you can use 5?
- You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey area
- We value humility; there is no room for egos here
- You're not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each other
- We value trust because unless we are both trusted and trusting, we will not succeed as a team
- You put trust in others and do your best to never let anyone down
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